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KENNARD, HELEN

Freelance Marketer

NO CV AVAILABLE

Helen is a passionate marketing consultant and inspiring freelance copywriter with over 20 years’ experience. She has worked as a freelance marketing copywriter with blue-chip companies, media agencies, the NHS, small start-up businesses, and sole traders, mainly within the healthcare arena, and often through recommendation.

Helen’s expertise spans across the full spectrum of marketing and communications and includes the planning and implementation of all elements of the marketing mix.

Her areas of expertise include:
* Digital marketing
* Copy and content writing
* Social media marketing
* SEO and PPC
* Data analysis & Google analytics
* Lead generation
* Brand management
* Key stakeholder engagement
* Event management

Delivering the highest quality content for both digital and traditional media, Helen's copy is carefully created to break down the jargon and complex subject matter into key messages and easily digestible content that resonates with and inspires a client’s target audiences, and drives engagement and leads.

She creates copy for multiple channels:
* websites
* blogs
* email campaigns
* case studies
* print - brochures, leaflets, guides
* press releases
* advertorials
* newsletters
* articles.

Her blogs have been accredited by Findspot and her content is SEO optimised.

With a degree in Psychology, a Masters in Marketing, a flair for writing, a craving to keep abreast of current and best practice marketing, and a healthy and active lifestyle, Helen believes she has the perfect cocktail of knowledge, understanding, passion, experience, and skill to produce motivating copy and engaging marketing campaigns that deliver the results her clients demand.

Clients: Ramsay Health Care UK,Complete Fertility Centre

Key Skill:Marketer Experience:Senior

Other Skills:Copywriter (Senior), Arts / Entertainment (MiddleWeight), Business / Commercial (MiddleWeight), Education (MiddleWeight), Health (Senior), Lifestyle (MiddleWeight), Medical (Senior), Travel / Tourism (MiddleWeight), Marketer (Senior), CRM / Database management (MiddleWeight), Internet Marketing / New Media (MiddleWeight), Strategy (Senior), Brand Development (MiddleWeight), Public Relations (MiddleWeight), Event Managment (Senior), Media Planning / Buying (MiddleWeight), Editor / Proofreader (MiddleWeight), Business / Commercial (MiddleWeight), Medical / Clinical (Senior), Scientific (MiddleWeight), Travel / Tourism (MiddleWeight), Campaign Management (Senior), Online / SEO (Senior), Charity (MiddleWeight), Social media marketing (MiddleWeight), Food and Drink (MiddleWeight), PPC (MiddleWeight)

Tags: copywriting

URL: http://www.hkennardmarketingandcopywriting.co.uk/        

PORTFOLIO

Blog writing
Regular blog writer for Ramsay Health Care UK, one of the market leaders in UK private healthcare.

- Majority of blogs listed on the first page of Google, using relevant search terms.
- Improved average position of Ramsay Health Care UK within the search marketplace and reduced cost per click ad spend.
- Many blogs enjoy featured snippet positions on Google.
[ visit website ]
SEO website content writer
Regular SEO content writer for Ramsay Health Care UK, one of the market leaders in UK private healthcare.

Old website content wasn't optimised on Google.
New SEO content resulted in:
- All weight loss surgery treatment landing pages for Ramsay Health Care UK show up on the 1st page of Google search with frequently used search terms for the procedures.
- Featured snippets
[ visit website ]
Marketing consultant
Offered a senior pair of hands to manage the marketing of the clinic.
I developed an annual marketing plan with specific and quantifiable marketing strategies that were aligned to the business road map.
I implemented the promotional plan within budget to sensitively guide users through the fertility process and capture leads. This included: digital marketing, traditional advertising, relationship building with key stakeholders, sales promotion, events, and public relations.

[ visit website ]
Blog writing
I wrote regular informative fertility blogs with clear messages for Complete Fertility that supported the clinic's digital marketing strategy.
- New informative blog post section created on Complete Fertility's website.
- Improved average position of Complete Fertility Centre within the search marketplace.
- Consistent recognition from Feedspot by awarding Complete Fertility in their Top 10 UK Fertility Blogs in 2018, 2019, and 2020.
- Many blogs enjoy featured snippet positions on Google.
- Majority of blogs listed on the first page of Google, using relevant search terms.
[ visit website ]