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Freelance 3D Modelling / Animation

I run a Yorkshire-based freelance business, with over 15 years' experience in the industry... specialising in all aspects of creative media; from graphic design, design for print to 3D architectural and product visualisation, character design and animation.

For the past 15 years RSL Designs have worked on a variety of corporate identity and branding projects, created design solutions for market research and consultancy services, public sector organisations, restaurants, catering, healthcare and fitness.

I have worked on projects with Panasonic, BT and Fujitsu. Working alongside Alder Hey Children's Hospital, we turned the ideas of small children into walking, talking animated characters.

If you demand creative, memorable results, delivered within budget and on time, then you've come to the right place.

Product / Architectural Visualisation -
Seeing how your product looks even before it goes into production or requiring buildings and infrastructures for animation and illustration, we can help turn your ideas into reality.
Graphic Design / Illustration -
From full page process charts, to striking infographics, we can help breathe life into your corporate documents, advertising campaigns and other marketing material.
CG / Character Design -
From characters for a children's interactive game to plasticine people for marketing material, we can just about create anything in 3d/cg.
Logo / Brand -
Whether you require a logo, or a complete brand package, we can assist you in promoting your business and becoming instantly recognisable.
Print -
Do you require business cards, compliment slips, handouts or full colour brochures? We can provide you with print ready documents, to your design specifications.
Web Design -
A shop window for the online world to see. Let us assist you with your web presence.

"Ricky is able to take information and turn it into what we want without too much guidance, which is great when in a pressured bid situation. He has managed to juggle requests from multiple team members, as well as all other work he had, and ensured that we met deadlines which is much appreciated. Thank you Ricky!"

Business Development Manager - OH Assist
"RSL Designs were able to incorporate all my requested changes and at such short notice. The final design nailed the brief and we were delighted with the look and feel of the new logo."

Matt Evans (Managing Director) - Lynx Electrical and Security
"...very, very, very, very pleased with it."

Dr Sandra Reyes-Beaman (Equality & Human Rights Project Manager) - Coventry and Warwickshire Partnership NHS Trust
"RSL Designs hit the 'sweet spot' when coming up with our visual identity, coupling a creative and imaginative approach whilst keeping a firm focus on our customers and the specific needs of our business. Richard was responsive throughout despite tight deadlines, and the whole package was cracking value!"

Adam Payne (Managing Director) - ARP Research
"RSL Designs is a MUST HAVE for our/any business. The return on investment is undeniable. Ricky turned a complicated brief and into a simple & powerful visual concept that has rewarded us again and again. Better still, he had the foresight to make it adaptable for future use. His work is spot on and the outcome exceeded expectations."

Charlotte Cross (Association Manager) - COHPA
"Fantastic service - very fast turnaround time, very responsive and went the extra mile to make himself available to discuss any aspects of the product should we have been unavailable within normal working hours. It was great that Ricky was able to interpret hand-written documents so well considering he was probably unfamiliar with the subject matter too. The output documents were excellently presented."

Solution Manager - OH Assist

Clients: BT,OH Assist,Fujitsu,Panasonic,NHS England,Alder Hey CHildren's Hospital,COHPA,Lynx Electrical and Security

Key Skill:3D Modelling / Animation Experience:Senior

Other Skills:Architectural Designer (Senior), Graphic Designer (Senior), Exhibition Graphics Designer (Senior), Packaging Designer (Senior), Point Of Sale Designer (MiddleWeight), Print Manager (Senior), Signage Designer (Senior), 2D/3D Designer (Senior), 3D Modelling / Animation (Senior), Film / Video / Multimedia (Senior), After Effects (MiddleWeight), Premiere (Senior), Event 3D Visualizations (Senior), Exhibition 3D Visuals (Senior)

Tags: 3D-modeling Architectural-visualisation Illustrations Graphic-Design Animation Product-visualisation



I have skills which cover a number of creative areas. This showreel focusses on the work we have done which required the use of 3D/CGI to adhere to the client's brief and bring their visions to life.
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E-Cig product viz and branding
Vaping is taking the world by storm. Increases in sales of e-cigarettes and e-liquids have grown exponentially in a very short period of time. With that, there has been high demand for vape companies to present a positive and glamourous feel to their brand. Vapour is one such brand and at RSL Designs, we show the full process from concept, logo creation and 3D visualisation of the final product.
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Beats Headphones
Using Lightwave 3D, 3DCoat and Blackmagic's Fusion 8 compositing software; we were able to produce this animated sequence of the Beats Wireless Headphones. We wanted to give the animation a fluid-like flow, where pieces of the earmuff would join together to become on complete fabric, conforming to the boundaries of the other earpiece housing. The fluid theme continues when the slider frame forms and binds with the headband.
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Prostate Cancer Awareness Flyer
I was commissioned to create the content for a Prostate Cancer Awareness leaflet, that would be used to drive awareness of disease including info, possible symptoms and 'what to do' scenarios.

We used Lightwave 3d to create the characters and props, along with Adobe Illustrator for the remaining designs. We also constructed a small animation, which showed how the flyer could be condensed and folded so it would fit neatly into an employee's pocket or wallet.
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Estadio do Maracana (Maracana Stadium)
We were recently tasked with modeling the Maracana Stadium which would host the final of the 2014 FIFA World Cup, in Rio de Janeiro, Brazil.

A lot of time was spent on R&D, including references of the seats, dugouts, entrance and exits, etc.

Lightwave 3D & LWCAD were used to map out the pitch and the four-foci-ellipse seating area and roof. Using Lightwave 3D instancing, we placed an instance placeholder poly for each of the stadium seats. This allowed us to reduce final render times.
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Games console designs
One of the most iconic computer/console from the 1980s was the Atari 2600. It's classy design was like nothing else I'd ever seen. The joysticks were like those from a spacecraft and the graphics were ground-breaking.

Fast forward nearly 40 years and Atari are looking to launch a new console onto the market. Here we've modeled and render out the concept designs adhering to some of the design elements seen in the original model. We were able to recreate the look of the concept model, within Lightwave 3D, using Fusion for post effects and comp.
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Audemars Piguet Wrist Watch
Founded in 1875, Audemars Piguet is a manufacturer of ultra-luxury Swiss watches. Here, I recreated one of their rare Royal Oak Concept watches, using Lightwave 3D (all sub-d modeling) 3DCoat used for texturing, with final post work and comp in Fusion.

For lighting, we used a hdri image and a single spherical light. For additional reflections, we also used curved sets of polygons (bounce cards) with very high luminosity values.

Final shots were sent to and rendered out to .exr format, included depth and motion buffers for utilising in Fusion.
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Fabio the Frog
For Priority Research Ltd I designed a more interactive environment for a unique data collection and analysis methodology, used for capturing children and young peoples' responses to questions about service provision.

The brief was to create something that was designed by children and young people, for children and young people. It needed to be cutting edge and non-gender specific. I initially worked closely with children and their families at Alder Hey Children's hospital, gathering ideas for the characters and animations that would be used in the final product.
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He slimed me - Ghostbusters
Project Slimer. Using 3DCoat as the main app, I sculpted his form in voxels and then worked on the detail using surface mode. In the paint room I worked on getting his slimey look, for both his green skin and tongue.

To finish off the project, I took him into Lightwave 3D and rigged him (and his tongue) for animation. We wanted to project the final animation onto a hallway backplate, to recreate the "He slimed me" scene. Using the Slimer object as a particle emitter, we were able to produce a particle pass that would be used to distort the backplate and give it a further ghostly look.
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Apres Moi Le Deluge (after me, the flood)
Apres Moi Le Deluge (after me, the flood) - Two Spitfire MkXIVe escort Lancaster B (QR-M), MkIII No. 61 Squadron PA474 'Mickey the Moocher' across foreign borders.

I wanted to create an aerial shot which conveys a sense of darkness and the impending doom pilots faced when flying missions in the Second World War.

Swapping between 3DC and Photoshop allowed me to create detailed UV maps; introducing decal and insignia, along with dust, grime and dirt effects.

I had to recreate the insignia for 'Mickey the Moocher' in Adobe Illustrator, as the ones found on the net were of lesser quality.
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Lanyard Product Viz and animation
OH Assist wanted to show a client how their branded merchandise would look if it were to go into production.

We used Lightwave 3D to model all separate parts. Uvs were created, using content from the client and we joined all the pieces together in Lightwave layout and to give the lanyard a more authentic look.

Finally, we rendered the image with an office desk backdrop and used Photoshop for post processes e.g. vignette and Depth of Field.

The final product visualisation was so convincing, that a member of the OH Assist team thought that the lanyards had actually gone into production.
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