An industry that's all about looking after reputations, Public Relations will stop you from making disastrous social media faux pas' to dealing with your marketing. It's around a £13 billion business industry with a chartered status, so it is a sector that has become serious.
To take a PR qualification or not take a PR qualification?
Not all opportunities are advertised so here's how to brush up on your 'inside knowledge' to ensure a healthy stream of new prospects.
Considerations when working out what you should charge:
negotiation, how to avoid overservicing a client, areas where you might underestimate, and 'salary survey' charge out rate examples.
It might be an old cliche, but the three best ways of finding freelance PR work are networking, social media and your contacts.
As for all freelancers, to protect your business you need to be aware of certain legal issues.
Links to professional bodies and useful sites for PR freelancers.
Further reading, both on and offline, to help you hone your PR skills.