PR Guides

PR Introduction

An industry that's all about looking after reputations, Public Relations will stop you from making disastrous social media faux pas' to dealing with your marketing. It's around a £13 billion business industry with a chartered status, so it is a sector that has become serious.

PR: Routes into the industry

To take a PR qualification or not take a PR qualification?

Who needs PR? No shortage of opportunities

Not all opportunities are advertised so here's how to brush up on your 'inside knowledge' to ensure a healthy stream of new prospects.

PR Rates and allowances - know what you're worth

Considerations when working out what you should charge:
negotiation, how to avoid overservicing a client, areas where you might underestimate, and 'salary survey' charge out rate examples.

PR: How to find work - Network, Social Media, Contacts

It might be an old cliche, but the three best ways of finding freelance PR work are networking, social media and your contacts.

PR: Legal issues

As for all freelancers, to protect your business you need to be aware of certain legal issues.

PR: Professional bodies and useful links

Links to professional bodies and useful sites for PR freelancers.