Marketing/PR News
Marketer starts up in two worlds
New marketers can now get virtual answers to real-world questions.
Feb 28, 2007 | Marketing/PR NewsMarketers accused of harming young women
An ethical dilemma faces promotions folk who use sexiness to sell.
Feb 21, 2007 | Marketing/PR NewsGovernment 'spends £4.50 on ads per second'
A costly dialogue with citizens brings only mixed success.
Feb 16, 2007 | Marketing/PR NewsMars: we'll stop marketing to under-12s
Chocolate maker's ethical move will bite a chunk out of its core audience.
Feb 7, 2007 | Marketing/PR NewsWikipedia joins the world's biggest brands
Controversy over its content seems to have done Wikipedia more good than harm.
Jan 30, 2007 | Marketing/PR NewsLearn how the Web is changing PR
Top marketers to reveal the power of podcasts, blogs, RSS Feeds and e-mails.
Jan 26, 2007 | Marketing/PR NewsTwenty-somethings 'glued to TV ads'
Advertisers told they need not fear the rise of new TV technologies.
Jan 18, 2007 | Marketing/PR NewsOutlook is bright for UK advertising
Despite the challenges, British advertising will grow and hopefully, adapt.
D&G ad 'irresponsible'
Models brandishing knives are not suitable for UK audiences.
Jan 11, 2007 | Marketing/PR NewsDaytime TV ads 'the most successful, annoying'
Marketers hint that getting under consumers’ skin means it’s quids in.
Jan 5, 2007 | Marketing/PR NewsPizza tops Britain’s fastest growing brands
Even our national sports heroes couldn’t beat off Brits’ love of frozen food.
Jan 3, 2007 | Marketing/PR NewsRIM sues Samsung for 'misleading the public'
Calling a mobile phone 'BlackJack' in the era of the 'BlackBerry' holds vital lessons for naming names.
Jan 1, 2007 | Marketing/PR NewsMarketers 'pose health risk to children'
Kids know McDonalds better than themselves thanks to 'ingenious' marketing.
Dec 13, 2006 | Marketing/PR NewsAbbey ad attacked for using rabbits
Building society’s bid to get more customers is 'abusive to live animals.'
Dec 12, 2006 | Marketing/PR NewsWhat journalists want
A creative PR expert shares the secrets of pleasing journalists.
Dec 7, 2006 | Marketing/PR NewsFood marketers use 'underhand tactics'
Consumer watchdog savages efforts to conceal the junk in food.
Nov 28, 2006 | Marketing/PR NewsAbsence of dragon forces name change
Trading Standards spell out why consumers may have been disappointed.
Nov 23, 2006 | Marketing/PR NewsBan on kid’s junk food ads proves hard to swallow
Neither advertisers nor consumers are happy about the future of kid's TV.
Nov 21, 2006 | Marketing/PR NewsHouse of Fraser logo faces the chop
The days of the prancing stag could be numbered under plans to freshen up the retailer.
Nov 20, 2006 | Marketing/PR NewsPublic invited to meet advertising industry
Hot topics in UK advertising will be debated under one roof on November 30.
Nov 14, 2006 | Marketing/PR NewsSorrell wants plain English in business
Advertising and marketing chief says jargon should be banished.
Oct 31, 2006 | Marketing/PR NewsOfcom says TV channels can be sponsored
It's not just programmes that can carry a name - it's now TV channels & radio stations.
Oct 27, 2006 | Marketing/PR NewsMarketing goes virtual at Procter & Gamble
A 3D-walk-in supermarket is revealing all about our habits in between the aisles.
Oct 19, 2006 | Marketing/PR NewsBusinesses show more trust in marketers
Internet marketing continues its assault at the expense of traditional media.
Murdoch: Cameron still a 'PR guy'
Media tycoon gives the lowdown on Messrs Cameron, Blair & Brown.
Oct 10, 2006 | Marketing/PR NewsAsda hires ad guru to revive its image
Supermarket's comeback relies on a 'fresh approach to marketing.'
Oct 6, 2006 | Marketing/PR NewsThe short-lived career of the 'Pink Van Man'
Internet marketing tells it like it is (briefly, at any rate...)
Sep 18, 2006 | Marketing/PR NewsCameron breaks the mould of Tory PR
Blogs, vlogs & a creative force outshine Saatchi bros.
Police horse ready to carry your logo
Meet the equine marketers, trotting UK-wide to give your logo 'high visibility.'
Aug 31, 2006 | Marketing/PR NewsYouTube unveils 'Brand Channels' for marketers
Try out visual promotions on a global audience, read reviews & tweak your brand.
Aug 24, 2006 | Marketing/PR News
