Marketing/PR News

Marketer starts up in two worlds

New marketers can now get virtual answers to real-world questions.

Feb 28, 2007 | Marketing/PR News

Marketers accused of harming young women

An ethical dilemma faces promotions folk who use sexiness to sell.

Feb 21, 2007 | Marketing/PR News

Government 'spends £4.50 on ads per second'

A costly dialogue with citizens brings only mixed success.

Feb 16, 2007 | Marketing/PR News

Mars: we'll stop marketing to under-12s

Chocolate maker's ethical move will bite a chunk out of its core audience.

Feb 7, 2007 | Marketing/PR News

Wikipedia joins the world's biggest brands

Controversy over its content seems to have done Wikipedia more good than harm.

Jan 30, 2007 | Marketing/PR News

Learn how the Web is changing PR

Top marketers to reveal the power of podcasts, blogs, RSS Feeds and e-mails.

Jan 26, 2007 | Marketing/PR News

Twenty-somethings 'glued to TV ads'

Advertisers told they need not fear the rise of new TV technologies.

Jan 18, 2007 | Marketing/PR News

Outlook is bright for UK advertising

Despite the challenges, British advertising will grow and hopefully, adapt.

Jan 15, 2007 | Marketing/PR News

D&G ad 'irresponsible'

Models brandishing knives are not suitable for UK audiences.

Jan 11, 2007 | Marketing/PR News

Daytime TV ads 'the most successful, annoying'

Marketers hint that getting under consumers’ skin means it’s quids in.

Jan 5, 2007 | Marketing/PR News

Pizza tops Britain’s fastest growing brands

Even our national sports heroes couldn’t beat off Brits’ love of frozen food.

Jan 3, 2007 | Marketing/PR News

RIM sues Samsung for 'misleading the public'

Calling a mobile phone 'BlackJack' in the era of the 'BlackBerry' holds vital lessons for naming names.

Jan 1, 2007 | Marketing/PR News

Marketers 'pose health risk to children'

Kids know McDonalds better than themselves thanks to 'ingenious' marketing.

Dec 13, 2006 | Marketing/PR News

Abbey ad attacked for using rabbits

Building society’s bid to get more customers is 'abusive to live animals.'

Dec 12, 2006 | Marketing/PR News

What journalists want

A creative PR expert shares the secrets of pleasing journalists.

Dec 7, 2006 | Marketing/PR News

Food marketers use 'underhand tactics'

Consumer watchdog savages efforts to conceal the junk in food.

Nov 28, 2006 | Marketing/PR News

Absence of dragon forces name change

Trading Standards spell out why consumers may have been disappointed.

Nov 23, 2006 | Marketing/PR News

Ban on kid’s junk food ads proves hard to swallow

Neither advertisers nor consumers are happy about the future of kid's TV.

Nov 21, 2006 | Marketing/PR News

House of Fraser logo faces the chop

The days of the prancing stag could be numbered under plans to freshen up the retailer.

Nov 20, 2006 | Marketing/PR News

Public invited to meet advertising industry

Hot topics in UK advertising will be debated under one roof on November 30.

Nov 14, 2006 | Marketing/PR News

Sorrell wants plain English in business

Advertising and marketing chief says jargon should be banished.

Oct 31, 2006 | Marketing/PR News

Ofcom says TV channels can be sponsored

It's not just programmes that can carry a name - it's now TV channels & radio stations.

Oct 27, 2006 | Marketing/PR News

Marketing goes virtual at Procter & Gamble

A 3D-walk-in supermarket is revealing all about our habits in between the aisles.

Oct 19, 2006 | Marketing/PR News

Businesses show more trust in marketers

Internet marketing continues its assault at the expense of traditional media.

Oct 17, 2006 | Marketing/PR News

Murdoch: Cameron still a 'PR guy'

Media tycoon gives the lowdown on Messrs Cameron, Blair & Brown.

Oct 10, 2006 | Marketing/PR News

Asda hires ad guru to revive its image

Supermarket's comeback relies on a 'fresh approach to marketing.'

Oct 6, 2006 | Marketing/PR News

The short-lived career of the 'Pink Van Man'

Internet marketing tells it like it is (briefly, at any rate...)

Sep 18, 2006 | Marketing/PR News

Cameron breaks the mould of Tory PR

Blogs, vlogs & a creative force outshine Saatchi bros.

Sep 5, 2006 | Marketing/PR News

Police horse ready to carry your logo

Meet the equine marketers, trotting UK-wide to give your logo 'high visibility.'

Aug 31, 2006 | Marketing/PR News

YouTube unveils 'Brand Channels' for marketers

Try out visual promotions on a global audience, read reviews & tweak your brand.

Aug 24, 2006 | Marketing/PR News

                             

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