Marketing/PR News
Advertisers shun print for online formats
Marketers more than double their spend to connect with 'always-on' audiences.
Mar 30, 2006 | Marketing/PR NewsGoogle crowned UK's no.1 brand
Californian search giant voted Britons’ brand of choice.
Mar 17, 2006 | Marketing/PR NewsASDA to unveil £80m ad campaign
Famous faces hired to take the supermarket giant upmarket.
Mar 6, 2006 | Marketing/PR NewsRevenue urges you to oust tax dodgers
HMRC asks TV viewers to help them 'do something about' tax flouts.
Mar 2, 2006 | Marketing/PR NewsCoco Pops ad 'irresponsible'
Cereal giant accused of 'underhand marketing tactics' to get Coco Pops onto the breakfast table.
Feb 22, 2006 | Marketing/PR NewsMedia firms dominate online ads
Report finds three sectors waved Web banners the most in 2005.
Feb 13, 2006 | Marketing/PR NewsPublicity stunt or shortcut to true love: marriages by media
Couple weds after coming face to face for the first time at the altar upon wining a competition organised by Birmingham radio station BRMB.
Feb 9, 2006 | Marketing/PR NewsInternet pushes UK advertising spend to new heights
A significant rise in expenditure on Internet advertising is being credited with growth of over 5% for the UK industry as a whole during 2005, according to a report from Thomson Intermedia.
Feb 8, 2006 | Marketing/PR NewsT-Mobile flamed over 'dangerous driving'
Advertising watchdog savages promo for remote business.
ITV reveals its new look
Over 6000 viewers help shape the broadcaster's £3m creative makeover.
Jan 11, 2006 | Marketing/PR NewsTaxman's ad 'offensive' to self-employed
Outrage over press ad hinting all self-employed Brits are tax dodgers.
Jan 9, 2006 | Marketing/PR NewsMarketing success crashes Lastminute.com
Web start-up's ad campaign convinces too many Brits to 'live every last minute.'
Jan 5, 2006 | Marketing/PR NewsMortal Kombat ad 'irresponsible'
More of Midway’s blood on the carpet, as ASA refuses to honour the return of Mortal Kombat.
Dec 22, 2005 | Marketing/PR NewsBBC scraps 'psychotic' advert
Advert to turn Brits on to digital is scrapped after being dubbed a turn off.
Dec 14, 2005 | Marketing/PR News'Tax not taxing' ad wins award
Freelance who claims going online makes tax less taxing wins HMRC an accolade.
Dec 13, 2005 | Marketing/PR NewsNew slogan shakes up marketing at Coke
Drinks giant hopes a lifestyle tagline will inject more fizz about Coca-Cola.
Dec 12, 2005 | Marketing/PR NewsTesco shakes up its ad strategy
Supermarket quits its ad agency after 15 years, but retains the recipe for success.
John Lewis stores up own-brand suspense
'A lot more to come' suggests success for John Lewis, as it eyes new portfolios of own-brand products.
Nov 29, 2005 | Marketing/PR NewsBBC digital ad 'too scary for children'
Broadcaster defends huge animated face that inspires fear instead of sign-ups.
Nov 25, 2005 | Marketing/PR NewsPolice proceed with claims of Blair's tirade
One man strives to prove whether a Spin Doctor exposed No 10's biggest ever PR gaffe.
Nov 21, 2005 | Marketing/PR NewsWould you ban Mortal Kombat's ad?
Freelancers invited to make a judgement call on Britain's advertising watchdog.
Nov 17, 2005 | Marketing/PR NewsFreelancers log-on to virtual ad agency
Self-employed test slogans, taglines and brand ideas on tomorrow's global clients.
Nov 16, 2005 | Marketing/PR NewsGoogle offers free tools to marketers
Entrepreneurs and marketers offered a clearer view into their visitors' online behaviour.
Nov 15, 2005 | Marketing/PR NewsBan looms for stars' junk food ads
Government mulls over ban on internet, packaging and cinema ads plugging junk to the under-12s.
Nov 14, 2005 | Marketing/PR NewsCruise dumps his sister as chief PR
Hollywood star decides PR is best kept out of the family, after two years in the limelight.
Nov 11, 2005 | Marketing/PR NewsYahoo urges creativity in online ads
Leading Web advertiser calls creatives to engage the world ‘on steroids.’
Nov 9, 2005 | Marketing/PR News'Sexy' poster girls face tough times
Fashion giants hint famous foxes would have tarnished their image.
Nov 8, 2005 | Marketing/PR NewsLobbyists push for US-style adverts
Gagged advertisers hope to hear freedom of expression can suffer no more.
Nov 1, 2005 | Marketing/PR NewsBreaking the mould of branding
Marketers witness two big names run from their roots to penetrate new markets.
Oct 28, 2005 | Marketing/PR NewsGoogle renames Gmail for UK users
Trademark dispute pressures Google into revamping its brand for UK email users.
Oct 26, 2005 | Marketing/PR News
