Marketing/PR News

Online consumers search by brand

Unique marketing key to keeping your customers away from online rivals.

Apr 19, 2006 | Marketing/PR News

Marketers admit to greater confidence

Yet less employees and technology creep gives the Institute 'cause for concern.'

Apr 18, 2006 | Marketing/PR News

Creative types warned over Olympic logo

New law outlaws firms from 'ambush marketing' London 2012.

Apr 6, 2006 | Marketing/PR News

Advertisers shun print for online formats

Marketers more than double their spend to connect with 'always-on' audiences.

Mar 30, 2006 | Marketing/PR News

Google crowned UK's no.1 brand

Californian search giant voted Britons’ brand of choice.

Mar 17, 2006 | Marketing/PR News

ASDA to unveil £80m ad campaign

Famous faces hired to take the supermarket giant upmarket.

Mar 6, 2006 | Marketing/PR News

Revenue urges you to oust tax dodgers

HMRC asks TV viewers to help them 'do something about' tax flouts.

Mar 2, 2006 | Marketing/PR News

Coco Pops ad 'irresponsible'

Cereal giant accused of 'underhand marketing tactics' to get Coco Pops onto the breakfast table.

Feb 22, 2006 | Marketing/PR News

Media firms dominate online ads

Report finds three sectors waved Web banners the most in 2005.

Feb 13, 2006 | Marketing/PR News

Publicity stunt or shortcut to true love: marriages by media

Couple weds after coming face to face for the first time at the altar upon wining a competition organised by Birmingham radio station BRMB.

Feb 9, 2006 | Marketing/PR News

Internet pushes UK advertising spend to new heights

A significant rise in expenditure on Internet advertising is being credited with growth of over 5% for the UK industry as a whole during 2005, according to a report from Thomson Intermedia.

Feb 8, 2006 | Marketing/PR News

T-Mobile flamed over 'dangerous driving'

Advertising watchdog savages promo for remote business.

Jan 20, 2006 | Marketing/PR News

ITV reveals its new look

Over 6000 viewers help shape the broadcaster's £3m creative makeover.

Jan 11, 2006 | Marketing/PR News

Taxman's ad 'offensive' to self-employed

Outrage over press ad hinting all self-employed Brits are tax dodgers.

Jan 9, 2006 | Marketing/PR News

Marketing success crashes Lastminute.com

Web start-up's ad campaign convinces too many Brits to 'live every last minute.'

Jan 5, 2006 | Marketing/PR News

Mortal Kombat ad 'irresponsible'

More of Midway’s blood on the carpet, as ASA refuses to honour the return of Mortal Kombat.

Dec 22, 2005 | Marketing/PR News

BBC scraps 'psychotic' advert

Advert to turn Brits on to digital is scrapped after being dubbed a turn off.

Dec 14, 2005 | Marketing/PR News

'Tax not taxing' ad wins award

Freelance who claims going online makes tax less taxing wins HMRC an accolade.

Dec 13, 2005 | Marketing/PR News

New slogan shakes up marketing at Coke

Drinks giant hopes a lifestyle tagline will inject more fizz about Coca-Cola.

Dec 12, 2005 | Marketing/PR News

Tesco shakes up its ad strategy

Supermarket quits its ad agency after 15 years, but retains the recipe for success.

Dec 7, 2005 | Marketing/PR News

John Lewis stores up own-brand suspense

'A lot more to come' suggests success for John Lewis, as it eyes new portfolios of own-brand products.

Nov 29, 2005 | Marketing/PR News

BBC digital ad 'too scary for children'

Broadcaster defends huge animated face that inspires fear instead of sign-ups.

Nov 25, 2005 | Marketing/PR News

Police proceed with claims of Blair's tirade

One man strives to prove whether a Spin Doctor exposed No 10's biggest ever PR gaffe.

Nov 21, 2005 | Marketing/PR News

Would you ban Mortal Kombat's ad?

Freelancers invited to make a judgement call on Britain's advertising watchdog.

Nov 17, 2005 | Marketing/PR News

Freelancers log-on to virtual ad agency

Self-employed test slogans, taglines and brand ideas on tomorrow's global clients.

Nov 16, 2005 | Marketing/PR News

Google offers free tools to marketers

Entrepreneurs and marketers offered a clearer view into their visitors' online behaviour.

Nov 15, 2005 | Marketing/PR News

Ban looms for stars' junk food ads

Government mulls over ban on internet, packaging and cinema ads plugging junk to the under-12s.

Nov 14, 2005 | Marketing/PR News

Cruise dumps his sister as chief PR

Hollywood star decides PR is best kept out of the family, after two years in the limelight.

Nov 11, 2005 | Marketing/PR News

Yahoo urges creativity in online ads

Leading Web advertiser calls creatives to engage the world ‘on steroids.’

Nov 9, 2005 | Marketing/PR News

'Sexy' poster girls face tough times

Fashion giants hint famous foxes would have tarnished their image.

Nov 8, 2005 | Marketing/PR News

                             

NEWSLETTER SIGN UP