Marketing/PR News

Marketers 'pose health risk to children'

Kids know McDonalds better than themselves thanks to 'ingenious' marketing.

Dec 13, 2006 | Marketing/PR News

Abbey ad attacked for using rabbits

Building society’s bid to get more customers is 'abusive to live animals.'

Dec 12, 2006 | Marketing/PR News

What journalists want

A creative PR expert shares the secrets of pleasing journalists.

Dec 7, 2006 | Marketing/PR News

Food marketers use 'underhand tactics'

Consumer watchdog savages efforts to conceal the junk in food.

Nov 28, 2006 | Marketing/PR News

Ban on kid’s junk food ads proves hard to swallow

Neither advertisers nor consumers are happy about the future of kid's TV.

Nov 21, 2006 | Marketing/PR News

Ofcom says TV channels can be sponsored

It's not just programmes that can carry a name - it's now TV channels & radio stations.

Oct 27, 2006 | Marketing/PR News

Marketing goes virtual at Procter & Gamble

A 3D-walk-in supermarket is revealing all about our habits in between the aisles.

Oct 19, 2006 | Marketing/PR News

Businesses show more trust in marketers

Internet marketing continues its assault at the expense of traditional media.

Oct 17, 2006 | Marketing/PR News

Murdoch: Cameron still a 'PR guy'

Media tycoon gives the lowdown on Messrs Cameron, Blair & Brown.

Oct 10, 2006 | Marketing/PR News

The short-lived career of the 'Pink Van Man'

Internet marketing tells it like it is (briefly, at any rate...)

Sep 18, 2006 | Marketing/PR News

Cameron breaks the mould of Tory PR

Blogs, vlogs & a creative force outshine Saatchi bros.

Sep 5, 2006 | Marketing/PR News

Police horse ready to carry your logo

Meet the equine marketers, trotting UK-wide to give your logo 'high visibility.'

Aug 31, 2006 | Marketing/PR News

YouTube unveils 'Brand Channels' for marketers

Try out visual promotions on a global audience, read reviews & tweak your brand.

Aug 24, 2006 | Marketing/PR News

Big Brother's Pete tells 'untold' tales

Channel 4’s most famous face raises the profile of realities obscured from view.

Aug 22, 2006 | Marketing/PR News

Women more likely to be in profit

Females fail to dominate in business or the boardroom - but money talks.

Aug 11, 2006 | Marketing/PR News

Watchdog invites you to judge adverts

Interested in advertising? Then spend a day silencing or sealing consumer complaints.

Aug 7, 2006 | Marketing/PR News

Barmy Army enlists PR experts

Word-of-mouth empowers a City firm to speak on behalf of English cricket fans.

Aug 3, 2006 | Marketing/PR News

UK plc hits 'turning point' in marketing spend

Direct marketing and e-ads are the medium of choice for nervous marketers.

Jul 26, 2006 | Marketing/PR News

Branding tools 'under threat or redundant'

Less visibility looms for two age-old tools of the branding industry.

Jul 21, 2006 | Marketing/PR News

High Court told to cancel 'political' ad ban

Activists to fight for freedom of expression on TV & Radio.

Jul 17, 2006 | Marketing/PR News

Free copywriting service offers Amazon gifts

Cash vouchers will lure more media professionals to ask the ad experts.

Jul 11, 2006 | Marketing/PR News

Sophie's PR firm in the dock

The Countess becomes the first royal to be court-chased over bad debts.

Jul 6, 2006 | Marketing/PR News

Internet ads fuel spending on other mediums

Global spending boom eludes the UK, where the World Cup is failing to deliver.

Jun 21, 2006 | Marketing/PR News

Marketers urged not to neglect 'Silver Surfers'

Big spenders in their fifties and seventies are being ignored on the Internet.

Jun 12, 2006 | Marketing/PR News

Digital women to 'rule the Internet by 2007'

The Internet proves the media of ultimate choice for women in business.

May 4, 2006 | Marketing/PR News

Adverts 'more likely to irk consumers'

Watchdog reveals standards are the same but more people are complaining.

Apr 27, 2006 | Marketing/PR News

Online consumers search by brand

Unique marketing key to keeping your customers away from online rivals.

Apr 19, 2006 | Marketing/PR News

Marketers admit to greater confidence

Yet less employees and technology creep gives the Institute 'cause for concern.'

Apr 18, 2006 | Marketing/PR News

Creative types warned over Olympic logo

New law outlaws firms from 'ambush marketing' London 2012.

Apr 6, 2006 | Marketing/PR News

Advertisers shun print for online formats

Marketers more than double their spend to connect with 'always-on' audiences.

Mar 30, 2006 | Marketing/PR News

                             

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