Marketing/PR News
RIM sues Samsung for 'misleading the public'
Calling a mobile phone 'BlackJack' in the era of the 'BlackBerry' holds vital lessons for naming names.
Jan 1, 2007 | Marketing/PR NewsMarketers 'pose health risk to children'
Kids know McDonalds better than themselves thanks to 'ingenious' marketing.
Dec 13, 2006 | Marketing/PR NewsAbbey ad attacked for using rabbits
Building society’s bid to get more customers is 'abusive to live animals.'
Dec 12, 2006 | Marketing/PR NewsWhat journalists want
A creative PR expert shares the secrets of pleasing journalists.
Dec 7, 2006 | Marketing/PR NewsFood marketers use 'underhand tactics'
Consumer watchdog savages efforts to conceal the junk in food.
Nov 28, 2006 | Marketing/PR NewsBan on kid’s junk food ads proves hard to swallow
Neither advertisers nor consumers are happy about the future of kid's TV.
Nov 21, 2006 | Marketing/PR NewsOfcom says TV channels can be sponsored
It's not just programmes that can carry a name - it's now TV channels & radio stations.
Oct 27, 2006 | Marketing/PR NewsMarketing goes virtual at Procter & Gamble
A 3D-walk-in supermarket is revealing all about our habits in between the aisles.
Oct 19, 2006 | Marketing/PR NewsBusinesses show more trust in marketers
Internet marketing continues its assault at the expense of traditional media.
Murdoch: Cameron still a 'PR guy'
Media tycoon gives the lowdown on Messrs Cameron, Blair & Brown.
Oct 10, 2006 | Marketing/PR NewsThe short-lived career of the 'Pink Van Man'
Internet marketing tells it like it is (briefly, at any rate...)
Sep 18, 2006 | Marketing/PR NewsCameron breaks the mould of Tory PR
Blogs, vlogs & a creative force outshine Saatchi bros.
Police horse ready to carry your logo
Meet the equine marketers, trotting UK-wide to give your logo 'high visibility.'
Aug 31, 2006 | Marketing/PR NewsYouTube unveils 'Brand Channels' for marketers
Try out visual promotions on a global audience, read reviews & tweak your brand.
Aug 24, 2006 | Marketing/PR NewsBig Brother's Pete tells 'untold' tales
Channel 4’s most famous face raises the profile of realities obscured from view.
Aug 22, 2006 | Marketing/PR NewsWomen more likely to be in profit
Females fail to dominate in business or the boardroom - but money talks.
Aug 11, 2006 | Marketing/PR NewsWatchdog invites you to judge adverts
Interested in advertising? Then spend a day silencing or sealing consumer complaints.
Aug 7, 2006 | Marketing/PR NewsBarmy Army enlists PR experts
Word-of-mouth empowers a City firm to speak on behalf of English cricket fans.
Aug 3, 2006 | Marketing/PR NewsUK plc hits 'turning point' in marketing spend
Direct marketing and e-ads are the medium of choice for nervous marketers.
Jul 26, 2006 | Marketing/PR NewsBranding tools 'under threat or redundant'
Less visibility looms for two age-old tools of the branding industry.
Jul 21, 2006 | Marketing/PR NewsHigh Court told to cancel 'political' ad ban
Activists to fight for freedom of expression on TV & Radio.
Jul 17, 2006 | Marketing/PR NewsFree copywriting service offers Amazon gifts
Cash vouchers will lure more media professionals to ask the ad experts.
Jul 11, 2006 | Marketing/PR NewsSophie's PR firm in the dock
The Countess becomes the first royal to be court-chased over bad debts.
Jul 6, 2006 | Marketing/PR NewsInternet ads fuel spending on other mediums
Global spending boom eludes the UK, where the World Cup is failing to deliver.
Jun 21, 2006 | Marketing/PR NewsMarketers urged not to neglect 'Silver Surfers'
Big spenders in their fifties and seventies are being ignored on the Internet.
Jun 12, 2006 | Marketing/PR NewsDigital women to 'rule the Internet by 2007'
The Internet proves the media of ultimate choice for women in business.
May 4, 2006 | Marketing/PR NewsAdverts 'more likely to irk consumers'
Watchdog reveals standards are the same but more people are complaining.
Apr 27, 2006 | Marketing/PR NewsOnline consumers search by brand
Unique marketing key to keeping your customers away from online rivals.
Apr 19, 2006 | Marketing/PR NewsMarketers admit to greater confidence
Yet less employees and technology creep gives the Institute 'cause for concern.'
Apr 18, 2006 | Marketing/PR NewsCreative types warned over Olympic logo
New law outlaws firms from 'ambush marketing' London 2012.
Apr 6, 2006 | Marketing/PR News
