Marketing/PR News

'Brand Britain' could do better

UK marketing chief: our image is comparable to a dull ageing aristocrat.

Jan 28, 2008 | Marketing/PR News

'Success in 2008 is up to marketers'

Firms are told they already know how to win in 2008.

Jan 14, 2008 | Marketing/PR News

MoD ads 'glamorise' army jobs

Charity: the state is misleading recruits about the realities of war.

Jan 8, 2008 | Marketing/PR News

Blogs give business a global reach

Woo clients old and new, in the UK and overseas.

Nov 16, 2007 | Marketing/PR News

Marketing can test tycoons too

Not even fame and fortune can save you from ill-advised marketing.

Oct 22, 2007 | Marketing/PR News

Marketers warned of spending cuts

Industry survey hints financial upheaval may be about to hurt marketers.

Oct 16, 2007 | Marketing/PR News

Innocent's fruit smoothy ad is squashed

Regulator tells the drinks darling to be more concrete in its advertising claims.

Oct 3, 2007 | Marketing/PR News

Adverts for Madeline to cost £80,000

Virgin boss and ad agencies join the search for a missing four-year-old.

Sep 17, 2007 | Marketing/PR News

Geek is the new chic, say brand experts

Technology darlings prove you can be cool without marketing.

Sep 13, 2007 | Marketing/PR News

Ad ban looms for gambling websites

New laws could trounce marketers’ creations for online betting clients.

Aug 13, 2007 | Marketing/PR News

Brand giants jostle for position

Annual rankings show its tough to change consumers’ perceptions.

Aug 2, 2007 | Marketing/PR News

Firms get a free marketing review

Freelancers can now check the marketing health of their clients.

Jul 31, 2007 | Marketing/PR News

Brits: Sony is the greenest tech brand

Survey says big brands are failing to declare their eco-love.

Jul 24, 2007 | Marketing/PR News

Bosses 'turned on' by public speakers

Corporate audiences have sex on the brain – study.

May 29, 2007 | Marketing/PR News

Gory ads upset 'less offended' consumers

Marketers cause alarm with ads about sex, violence and religion.

May 11, 2007 | Marketing/PR News

Marketers: it may pay to be hated

Brand experts don’t need to make consumers feel the love.

May 10, 2007 | Marketing/PR News

Women on-message with green issues

Marketers told that eco-friendly men are a rarer breed.

Apr 19, 2007 | Marketing/PR News

UK plc 'upbeat' about marketing

Advertisers and marketers are given the biggest budgets since 2000.

Apr 18, 2007 | Marketing/PR News

New food rules for non-broadcast ads

Restrictions on advertising food and drink to children come into force on 1st July.

Apr 12, 2007 | Marketing/PR News

Net a masterclass in social media

A-list players to debate the risks & rewards of using social media in business.

Apr 3, 2007 | Marketing/PR News

Marketers see press ads as old news

Newspapers are losing advertisers’ affections to the internet.

Apr 2, 2007 | Marketing/PR News

PR pros 'still learning' about conferences

Events organisers say communication experts are failing to connect.

Mar 30, 2007 | Marketing/PR News

Marketers called to compete

Top British marketers are invited to 'blow their own trumpets'.

Mar 9, 2007 | Marketing/PR News

Marketer starts up in two worlds

New marketers can now get virtual answers to real-world questions.

Feb 28, 2007 | Marketing/PR News

Mars: we'll stop marketing to under-12s

Chocolate maker's ethical move will bite a chunk out of its core audience.

Feb 7, 2007 | Marketing/PR News

Wikipedia joins the world's biggest brands

Controversy over its content seems to have done Wikipedia more good than harm.

Jan 30, 2007 | Marketing/PR News

Learn how the Web is changing PR

Top marketers to reveal the power of podcasts, blogs, RSS Feeds and e-mails.

Jan 26, 2007 | Marketing/PR News

Outlook is bright for UK advertising

Despite the challenges, British advertising will grow and hopefully, adapt.

Jan 15, 2007 | Marketing/PR News

D&G ad 'irresponsible'

Models brandishing knives are not suitable for UK audiences.

Jan 11, 2007 | Marketing/PR News

RIM sues Samsung for 'misleading the public'

Calling a mobile phone 'BlackJack' in the era of the 'BlackBerry' holds vital lessons for naming names.

Jan 1, 2007 | Marketing/PR News

                             

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