Marketing/PR News
'Brand Britain' could do better
UK marketing chief: our image is comparable to a dull ageing aristocrat.
Jan 28, 2008 | Marketing/PR News'Success in 2008 is up to marketers'
Firms are told they already know how to win in 2008.
Jan 14, 2008 | Marketing/PR NewsMoD ads 'glamorise' army jobs
Charity: the state is misleading recruits about the realities of war.
Blogs give business a global reach
Woo clients old and new, in the UK and overseas.
Nov 16, 2007 | Marketing/PR NewsMarketing can test tycoons too
Not even fame and fortune can save you from ill-advised marketing.
Oct 22, 2007 | Marketing/PR NewsMarketers warned of spending cuts
Industry survey hints financial upheaval may be about to hurt marketers.
Oct 16, 2007 | Marketing/PR NewsInnocent's fruit smoothy ad is squashed
Regulator tells the drinks darling to be more concrete in its advertising claims.
Oct 3, 2007 | Marketing/PR NewsAdverts for Madeline to cost £80,000
Virgin boss and ad agencies join the search for a missing four-year-old.
Sep 17, 2007 | Marketing/PR NewsGeek is the new chic, say brand experts
Technology darlings prove you can be cool without marketing.
Sep 13, 2007 | Marketing/PR NewsAd ban looms for gambling websites
New laws could trounce marketers’ creations for online betting clients.
Aug 13, 2007 | Marketing/PR NewsBrand giants jostle for position
Annual rankings show its tough to change consumers’ perceptions.
Aug 2, 2007 | Marketing/PR NewsFirms get a free marketing review
Freelancers can now check the marketing health of their clients.
Jul 31, 2007 | Marketing/PR NewsBrits: Sony is the greenest tech brand
Survey says big brands are failing to declare their eco-love.
Jul 24, 2007 | Marketing/PR NewsBosses 'turned on' by public speakers
Corporate audiences have sex on the brain – study.
May 29, 2007 | Marketing/PR NewsGory ads upset 'less offended' consumers
Marketers cause alarm with ads about sex, violence and religion.
May 11, 2007 | Marketing/PR NewsMarketers: it may pay to be hated
Brand experts don’t need to make consumers feel the love.
Women on-message with green issues
Marketers told that eco-friendly men are a rarer breed.
Apr 19, 2007 | Marketing/PR NewsUK plc 'upbeat' about marketing
Advertisers and marketers are given the biggest budgets since 2000.
Apr 18, 2007 | Marketing/PR NewsNew food rules for non-broadcast ads
Restrictions on advertising food and drink to children come into force on 1st July.
Apr 12, 2007 | Marketing/PR NewsNet a masterclass in social media
A-list players to debate the risks & rewards of using social media in business.
Apr 3, 2007 | Marketing/PR NewsMarketers see press ads as old news
Newspapers are losing advertisers’ affections to the internet.
Apr 2, 2007 | Marketing/PR NewsPR pros 'still learning' about conferences
Events organisers say communication experts are failing to connect.
Marketers called to compete
Top British marketers are invited to 'blow their own trumpets'.
Mar 9, 2007 | Marketing/PR NewsMarketer starts up in two worlds
New marketers can now get virtual answers to real-world questions.
Feb 28, 2007 | Marketing/PR NewsMars: we'll stop marketing to under-12s
Chocolate maker's ethical move will bite a chunk out of its core audience.
Feb 7, 2007 | Marketing/PR NewsWikipedia joins the world's biggest brands
Controversy over its content seems to have done Wikipedia more good than harm.
Jan 30, 2007 | Marketing/PR NewsLearn how the Web is changing PR
Top marketers to reveal the power of podcasts, blogs, RSS Feeds and e-mails.
Jan 26, 2007 | Marketing/PR NewsOutlook is bright for UK advertising
Despite the challenges, British advertising will grow and hopefully, adapt.
D&G ad 'irresponsible'
Models brandishing knives are not suitable for UK audiences.
Jan 11, 2007 | Marketing/PR NewsRIM sues Samsung for 'misleading the public'
Calling a mobile phone 'BlackJack' in the era of the 'BlackBerry' holds vital lessons for naming names.
Jan 1, 2007 | Marketing/PR News
