Marketing/PR News

'Mild recovery' seen in global ad market

Almost all of its rivals will recover before the UK does – ad forecast.

Jul 8, 2009 | Marketing/PR News

Skint student's bright advertising idea

Enterprising student launches inventive website to fund MBA.

Jun 5, 2009 | Marketing/PR News

Business building: tips from the top

Christian Arno, founder of Lingo24, on online marketing and cost-effective growth.

Jun 2, 2009 | Marketing/PR News

£12.5bn to refocus the London eye

Makeover experts to prepare the capital’s big wheel for the Olympics.

May 19, 2009 | Marketing/PR News

Ad complaints reach a record high

Watchdog defends its decision not to pounce on the 10 most hated ads.

Apr 30, 2009 | Marketing/PR News

Advertisers shun tradition for the Web

Mixed advertising picture is clear about getting the old to pay for the new.

Apr 28, 2009 | Marketing/PR News

UK ad spend goes into the red

Print media bears the brunt of an advertising market in decline.

Mar 19, 2009 | Marketing/PR News

PR gurus makeover Big Ben <br>

London's leading landmark is being revived for its 150th big day.

Mar 17, 2009 | Marketing/PR News

Public sector movers & shakers defy the crunch

Freelancing and top jobs are luring high-profile communications experts.

Feb 27, 2009 | Marketing/PR News

Demand stalls for freelance marketers

Economy puts the market for marketing freelancers in the doldrums, for now.

Feb 4, 2009 | Marketing/PR News

Marketing budgets suffer record cuts

Disappointing sales cut marketers’ budgets by the biggest margin in 9 years.

Jan 13, 2009 | Marketing/PR News

Forecasts bleak for web ad expenditure

eMarketer research suggests ‘very tough year’ for web advertising.

Dec 18, 2008 | Marketing/PR News

'Digital media ads play by the rules'

Watchdog: claims that digital is media's 'wild west' seem unfounded.

Dec 5, 2008 | Marketing/PR News

'Adverts off the promos priority list'

We'll spend money - to make money, bosses imply, but we're cutting back on advertising.

Nov 27, 2008 | Marketing/PR News

Competition and crisis to test brand managers

Unprecedented challenges face Britain's retail and financial brands.

Oct 21, 2008 | Marketing/PR News

Marketing tops bosses' wish-lists

Creatives called to talk in terms that belt-tightening businesses can understand.

Oct 16, 2008 | Marketing/PR News

Freelance Alliance Spotlight: Rob Lawson

Rob Lawson on beating large agencies to win his first contract.

Oct 7, 2008 | Marketing/PR News

Luxury brands ride out the storm

Tougher times increase our affection for 'unobtainable' brands.

Oct 1, 2008 | Marketing/PR News

Brands get clever on-pack

Cash-strapped consumers force brands to think about the outsides of their boxes.

Sep 3, 2008 | Marketing/PR News

Watchdog slams 'misleading' adverts

Banned: the UK adverts that talked up too much to dieters and teachers.

Jul 31, 2008 | Marketing/PR News

The future is 'I Am' for Orange

Founding slogan that connected with the public is about to be cut off.

 

Jul 1, 2008 | Marketing/PR News

Marketers 'sell old wine in new skin'

Our caveman complex is being taken advantage of.

Jun 27, 2008 | Marketing/PR News

‘Marketers see your details as a commodity’

People's data are being routinely shared for the good of sales.

Jun 24, 2008 | Marketing/PR News

Marketers shrug off the credit crunch

'It's the economy stupid, not our business which is in recession.'

Jun 17, 2008 | Marketing/PR News

Software can catch logo thieves

New tool lets you 'see' when partial or whole copies of your brand and logo appear online.

May 28, 2008 | Marketing/PR News

Online ads 'a challenge to regulate'

The internet is now the most offensive non-broadcast media.

May 14, 2008 | Marketing/PR News

Downturn doesn't faze strong brands

Getting corporate ID right is a boon for owners, as well as investors.

May 1, 2008 | Marketing/PR News

Marketing budgets feel the pinch

The economic woes are depressing spending on marketing.

May 1, 2008 | Marketing/PR News

Yell moves into contextual advertising

Business directory says it has the edge over search engine ads.

Apr 1, 2008 | Marketing/PR News

UK marketers fail to click with social media

British corporates are being left out of the online conversation.

Apr 1, 2008 | Marketing/PR News

                             

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