Marketing/PR News
'Virgin' not exclusive to Branson
Tycoon loses sole use of the V-word in branding.
Aug 5, 2009 | Marketing/PR NewsGovernment ad bill soars to £540million
'The need to communicate with the public is greater than ever.'
Jul 23, 2009 | Marketing/PR NewsSugar joins the ad rule-breakers
Tycoon's ad avoids the same fate as the car dealer's and the ice-cream maker's.
Jul 10, 2009 | Marketing/PR News'Mild recovery' seen in global ad market
Almost all of its rivals will recover before the UK does – ad forecast.
Jul 8, 2009 | Marketing/PR NewsSkint student's bright advertising idea
Enterprising student launches inventive website to fund MBA.
Jun 5, 2009 | Marketing/PR NewsBusiness building: tips from the top
Christian Arno, founder of Lingo24, on online marketing and cost-effective growth.
Jun 2, 2009 | Marketing/PR News£12.5bn to refocus the London eye
Makeover experts to prepare the capital’s big wheel for the Olympics.
May 19, 2009 | Marketing/PR NewsAd complaints reach a record high
Watchdog defends its decision not to pounce on the 10 most hated ads.
Apr 30, 2009 | Marketing/PR NewsAdvertisers shun tradition for the Web
Mixed advertising picture is clear about getting the old to pay for the new.
Apr 28, 2009 | Marketing/PR NewsUK ad spend goes into the red
Print media bears the brunt of an advertising market in decline.
Mar 19, 2009 | Marketing/PR NewsPR gurus makeover Big Ben <br>
London's leading landmark is being revived for its 150th big day.
Mar 17, 2009 | Marketing/PR NewsPublic sector movers & shakers defy the crunch
Freelancing and top jobs are luring high-profile communications experts.
Feb 27, 2009 | Marketing/PR NewsDemand stalls for freelance marketers
Economy puts the market for marketing freelancers in the doldrums, for now.
Feb 4, 2009 | Marketing/PR NewsMarketing budgets suffer record cuts
Disappointing sales cut marketers’ budgets by the biggest margin in 9 years.
Jan 13, 2009 | Marketing/PR NewsForecasts bleak for web ad expenditure
eMarketer research suggests ‘very tough year’ for web advertising.
Dec 18, 2008 | Marketing/PR News'Digital media ads play by the rules'
Watchdog: claims that digital is media's 'wild west' seem unfounded.
Dec 5, 2008 | Marketing/PR News'Adverts off the promos priority list'
We'll spend money - to make money, bosses imply, but we're cutting back on advertising.
Nov 27, 2008 | Marketing/PR NewsCompetition and crisis to test brand managers
Unprecedented challenges face Britain's retail and financial brands.
Oct 21, 2008 | Marketing/PR NewsMarketing tops bosses' wish-lists
Creatives called to talk in terms that belt-tightening businesses can understand.
Oct 16, 2008 | Marketing/PR NewsFreelance Alliance Spotlight: Rob Lawson
Rob Lawson on beating large agencies to win his first contract.
Oct 7, 2008 | Marketing/PR NewsLuxury brands ride out the storm
Tougher times increase our affection for 'unobtainable' brands.
Oct 1, 2008 | Marketing/PR NewsBrands get clever on-pack
Cash-strapped consumers force brands to think about the outsides of their boxes.
Sep 3, 2008 | Marketing/PR NewsWatchdog slams 'misleading' adverts
Banned: the UK adverts that talked up too much to dieters and teachers.
Jul 31, 2008 | Marketing/PR NewsThe future is 'I Am' for Orange
Founding slogan that connected with the public is about to be cut off.
Marketers 'sell old wine in new skin'
Our caveman complex is being taken advantage of.
Jun 27, 2008 | Marketing/PR News‘Marketers see your details as a commodity’
People's data are being routinely shared for the good of sales.
Jun 24, 2008 | Marketing/PR NewsMarketers shrug off the credit crunch
'It's the economy stupid, not our business which is in recession.'
Jun 17, 2008 | Marketing/PR NewsSoftware can catch logo thieves
New tool lets you 'see' when partial or whole copies of your brand and logo appear online.
May 28, 2008 | Marketing/PR NewsOnline ads 'a challenge to regulate'
The internet is now the most offensive non-broadcast media.
May 14, 2008 | Marketing/PR NewsDownturn doesn't faze strong brands
Getting corporate ID right is a boon for owners, as well as investors.
May 1, 2008 | Marketing/PR News
