Marketing/PR News
Marketing clients ‘appear ageist when hiring for digital’
Digital marketing recruiter says youthfulness is too often trumping industry experience.
Aug 7, 2013 | Marketing/PR NewsDigital advertisers 'splash the most on Brits'
US playing catch-up when it comes to investing per head in online advertising.
Jun 30, 2013 | Marketing/PR NewsFirms eek out a slight rise in marketing budgets
Upturn in marketing spend for 2013 augurs well, despite ongoing economic concerns.
Apr 16, 2013 | Marketing/PR NewsUK marketing spend 'likely to fall for fifth year running'
Only the internet is resisting deeper than expected cuts to marketing budgets.
Oct 23, 2012 | Marketing/PR NewsFirms cautiously spend more on marketing
'London 2012 likely to keep upward pressure on slightly bigger ad budgets.'
Apr 22, 2012 | Marketing/PR NewsMarketers ready for branded domain names
Internet body opens for branded cyber space applications from Thursday.
Jan 10, 2012 | Marketing/PR NewsA freelancer’s guide to digital marketing – part 2
How to turn people on to your business, by Pimp My Site author Paula Wynne.
Nov 25, 2011 | Marketing/PR NewsComms freelancers eye recovery in interim roles
Digital is being credited with turning the tide for communication freelancers.
Nov 18, 2011 | Marketing/PR NewsWhat they should teach PR freelancers (but don't)
Nine 'need-to-knows' for freelance success as a PR consultant in 2011.
Sep 21, 2011 | Marketing/PR NewsDirect marketing defies advertising slowdown
Bottom-line angst amid uncertainty is why most ad budgets aren’t growing.
Demand rises for media, marketing and PR skills
The Guardian's smaller Media Jobs section belies the bigger appetite for flexible creatives.
Jun 22, 2011 | Marketing/PR NewsWebsite owners face tougher cookie rules
New laws put the onus on website owners to act or face the prospect of a £500,000 fine.
May 22, 2011 | Marketing/PR NewsRuin or recovery? With reputation, it’s only a click away
From sex allegations to slurs, PR freelancers must be ready to face it all in 140 characters, or more.
Mar 9, 2011 | Marketing/PR NewsAd budgets set higher after PR cutbacks
PR staff among those hoping the economy won’t derail more money for marketing.
Jan 17, 2011 | Marketing/PR NewsDigital boosts marketing & sales staff
The eyes of sales and marketing freelancers are being lit up by digital.
Oct 7, 2010 | Marketing/PR NewsGoogle gives results a single brand focus
Web giant shakes up SEO, prioritising multiple results from a single website.
Aug 27, 2010 | Marketing/PR NewsFreeze on marketing spend saves £6.5m
Government hails big savings from canning ad campaigns, but warns of 'difficult consequences' ahead.
Aug 12, 2010 | Marketing/PR NewsAd agency wants freelancers, not staff
Cost-saving staffing model at one creative agency means freelance jobs only.
May 28, 2010 | Marketing/PR NewsPR whizz is three-time freelance champion
Third time lucky, and in a row, for a PR expert from the south east.
Mar 14, 2010 | Marketing/PR NewsCreatives confess to image misuse
In charge of image-buying doesn’t mean creatives are in command of the facts.
Feb 8, 2010 | Marketing/PR NewsAd agencies cutback on freelancers
More than a quarter of ad land’s freelance workforce has disappeared.
Jan 26, 2010 | Marketing/PR NewsTop Social Media Marketing Tips for Freelancers
How social media marketing can pay dividends to freelancers.
Nov 6, 2009 | Marketing/PR NewsNew York Times to cut 100 newsroom jobs
Advertising drop forces US paper to make more editorial cutbacks.
Oct 21, 2009 | Marketing/PR NewsWeb retires TV as UK's biggest ad medium
More cash invested in paid, display and search adverts than 30-second TV spots.
Oct 1, 2009 | Marketing/PR NewsPlacing products to be allowed on TV
US-style product placement coming to a screen near you.
Sep 14, 2009 | Marketing/PR NewsAd agency succumbs to downturn with job cuts
BBH makes 40 staff feel the pinch of client belt-tightening.
Aug 26, 2009 | Marketing/PR NewsWatchdog eyes behavioural advertising
UK officials ready to hear your views about adverts getting personal.
Aug 25, 2009 | Marketing/PR NewsSkype’s TV advert 'misleading'
Web firm lacked the real bit in its ad for real-time video calling.
Downturn claims 352 advertisers
Small, independents bear the brunt of a 50% rise in insolvencies in the ad sector.
Aug 11, 2009 | Marketing/PR NewsGovernment ad bill soars to £540million
'The need to communicate with the public is greater than ever.'
Jul 23, 2009 | Marketing/PR News
