Marketing/PR News

Digital advertisers 'splash the most on Brits'

US playing catch-up when it comes to investing per head in online advertising.

Jun 30, 2013 | Marketing/PR News

Firms eek out a slight rise in marketing budgets

Upturn in marketing spend for 2013 augurs well, despite ongoing economic concerns.

Apr 16, 2013 | Marketing/PR News

UK marketing spend 'likely to fall for fifth year running'

Only the internet is resisting deeper than expected cuts to marketing budgets.

Oct 23, 2012 | Marketing/PR News

Firms cautiously spend more on marketing

'London 2012 likely to keep upward pressure on slightly bigger ad budgets.'

Apr 22, 2012 | Marketing/PR News

Marketers ready for branded domain names

Internet body opens for branded cyber space applications from Thursday.

Jan 10, 2012 | Marketing/PR News

A freelancer’s guide to digital marketing – part 2<br>

How to turn people on to your business, by Pimp My Site author Paula Wynne.

Nov 25, 2011 | Marketing/PR News

Comms freelancers eye recovery in interim roles

Digital is being credited with turning the tide for communication freelancers.

Nov 18, 2011 | Marketing/PR News

What they should teach PR freelancers (but don't)

Nine 'need-to-knows' for freelance success as a PR consultant in 2011.

Sep 21, 2011 | Marketing/PR News

Direct marketing defies advertising slowdown

Bottom-line angst amid uncertainty is why most ad budgets aren’t growing.

Jul 25, 2011 | Marketing/PR News

Demand rises for media, marketing and PR skills

The Guardian's smaller Media Jobs section belies the bigger appetite for flexible creatives.

Jun 22, 2011 | Marketing/PR News

Website owners face tougher cookie rules

New laws put the onus on website owners to act or face the prospect of a £500,000 fine.

May 22, 2011 | Marketing/PR News

Ruin or recovery? With reputation, it’s only a click away

From sex allegations to slurs, PR freelancers must be ready to face it all in 140 characters, or more.

Mar 9, 2011 | Marketing/PR News

Ad budgets set higher after PR cutbacks

PR staff among those hoping the economy won’t derail more money for marketing.

Jan 17, 2011 | Marketing/PR News

Digital boosts marketing & sales staff

The eyes of sales and marketing freelancers are being lit up by digital.

Oct 7, 2010 | Marketing/PR News

Google gives results a single brand focus

Web giant shakes up SEO, prioritising multiple results from a single website.

Aug 27, 2010 | Marketing/PR News

Freeze on marketing spend saves £6.5m

Government hails big savings from canning ad campaigns, but warns of 'difficult consequences' ahead.

Aug 12, 2010 | Marketing/PR News

Ad agency wants freelancers, not staff

Cost-saving staffing model at one creative agency means freelance jobs only.

May 28, 2010 | Marketing/PR News

PR whizz is three-time freelance champion

Third time lucky, and in a row, for a PR expert from the south east.

Mar 14, 2010 | Marketing/PR News

Creatives confess to image misuse

In charge of image-buying doesn’t mean creatives are in command of the facts.

Feb 8, 2010 | Marketing/PR News

Ad agencies cutback on freelancers

More than a quarter of ad land’s freelance workforce has disappeared.

Jan 26, 2010 | Marketing/PR News

Top Social Media Marketing Tips for Freelancers

How social media marketing can pay dividends to freelancers.

Nov 6, 2009 | Marketing/PR News

New York Times to cut 100 newsroom jobs

Advertising drop forces US paper to make more editorial cutbacks.

Oct 21, 2009 | Marketing/PR News

Web retires TV as UK's biggest ad medium

More cash invested in paid, display and search adverts than 30-second TV spots.

Oct 1, 2009 | Marketing/PR News

Placing products to be allowed on TV

US-style product placement coming to a screen near you.

Sep 14, 2009 | Marketing/PR News

Ad agency succumbs to downturn with job cuts

BBH makes 40 staff feel the pinch of client belt-tightening.

Aug 26, 2009 | Marketing/PR News

Watchdog eyes behavioural advertising

UK officials ready to hear your views about adverts getting personal.

Aug 25, 2009 | Marketing/PR News

Skype’s TV advert 'misleading'

Web firm lacked the real bit in its ad for real-time video calling.

Aug 20, 2009 | Marketing/PR News

Downturn claims 352 advertisers

Small, independents bear the brunt of a 50% rise in insolvencies in the ad sector.

Aug 11, 2009 | Marketing/PR News

Government ad bill soars to £540million

'The need to communicate with the public is greater than ever.'

Jul 23, 2009 | Marketing/PR News

Sugar joins the ad rule-breakers

Tycoon's ad avoids the same fate as the car dealer's and the ice-cream maker's.

Jul 10, 2009 | Marketing/PR News

                             

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