Marketing/PR News

Marketers’ commute comes in at 22% of their pay

No return on the £4,300 in unpaid time it takes a PR professional to get to work.

May 10, 2015 | Marketing/PR News

Marketers warned of new .sucks domain

Brands urged to buy their unflattering TLDs before somebody else does.

Apr 1, 2015 | Marketing/PR News

Digital absorbs half of UK’s advertising budget

The UK is hailed as the first country to fork out 50% of its advertising spend online.

Feb 22, 2015 | Marketing/PR News

Marketers handed guide on social media measurement

Get the most out of social by following these seven key principles, says the IPA.

Feb 9, 2015 | Marketing/PR News

Advertising sector told of its 'holy grail' for 2015

'TV-style content on whatever screen it appears on' is this year's quest for ad experts.

Jan 11, 2015 | Marketing/PR News

HMRC scoops award for worst 'written tripe'

Taxman's ‘dire’ detailing of drawdown pensions are spotlighted at the Oscars for gobbledygook.

Dec 8, 2014 | Marketing/PR News

Advert-fuelled car scheme set to launch

Cash–conscious PR lovers who can drive will likely take a shine to a new car rental scheme.

May 26, 2014 | Marketing/PR News

Marketing spend hiked at its greatest rate for 14 years

'A record-breaking topping up of marketing budgets bodes well for 2014.'

Apr 23, 2014 | Marketing/PR News

Firms urged to see the potential in advertising

'Even the tiniest freelance businesses are proof that it pays dividends to advertise.'

Feb 12, 2014 | Marketing/PR News

Social media giants offer adverts to freelancers

Twitter and Facebook target small traders stung by rising marketing costs.

Nov 21, 2013 | Marketing/PR News

Brits have their say on best and worst brands

'Price or brand awareness alone won't keep your customers coming back.'

Sep 22, 2013 | Marketing/PR News

Marketers riding highest on UK recovery wave

Firms providing marketing say business volumes are at a five-year high.

Aug 28, 2013 | Marketing/PR News

Marketing cuts ‘should come to an end in 2013’

UK report reveals the highest rise in marketing spend in six years.

Aug 26, 2013 | Marketing/PR News

Marketing clients ‘appear ageist when hiring for digital’

Digital marketing recruiter says youthfulness is too often trumping industry experience.

Aug 7, 2013 | Marketing/PR News

Digital advertisers 'splash the most on Brits'

US playing catch-up when it comes to investing per head in online advertising.

Jun 30, 2013 | Marketing/PR News

Firms' marketing yet to turn mobile-friendly

Freelancers hoping to get clients to 'go mobile' for marketing face a challenge.

May 21, 2013 | Marketing/PR News

Firms eek out a slight rise in marketing budgets

Upturn in marketing spend for 2013 augurs well, despite ongoing economic concerns.

Apr 16, 2013 | Marketing/PR News

Advertising to be offered as an apprenticeship

Creative writing is not the only specialism which debuted this week as a new qualification.

Feb 21, 2013 | Marketing/PR News

Online marketing jobs for freelancers 'bounce back'

'Recovery' and 'growth' replace 'uncertainty' as the buzzwords in the e-marketing space.

Oct 31, 2012 | Marketing/PR News

Unsatisfied marketers plan to quit their jobs

Movement among marketers: hundreds vow to change posts in the next 12 months.

Oct 25, 2012 | Marketing/PR News

UK marketing spend 'likely to fall for fifth year running'

Only the internet is resisting deeper than expected cuts to marketing budgets.

Oct 23, 2012 | Marketing/PR News

MP sees red tape strangling advertisers

'Controls on alcohol advertising may dilute what UK agencies can produce.'

May 21, 2012 | Marketing/PR News

Firms cautiously spend more on marketing

'London 2012 likely to keep upward pressure on slightly bigger ad budgets.'

Apr 22, 2012 | Marketing/PR News

Marketers ready for branded domain names

Internet body opens for branded cyber space applications from Thursday.

Jan 10, 2012 | Marketing/PR News

A freelancer’s guide to digital marketing – part 2<br>

How to turn people on to your business, by Pimp My Site author Paula Wynne.

Nov 25, 2011 | Marketing/PR News

Comms freelancers eye recovery in interim roles

Digital is being credited with turning the tide for communication freelancers.

Nov 18, 2011 | Marketing/PR News

What they should teach PR freelancers (but don't)<br>

Nine 'need-to-knows' for freelance success as a PR consultant in 2011.

Sep 21, 2011 | Marketing/PR News

Direct marketing defies advertising slowdown

Bottom-line angst amid uncertainty is why most ad budgets aren’t growing.

Jul 25, 2011 | Marketing/PR News

Demand rises for media, marketing and PR skills

The Guardian's smaller Media Jobs section belies the bigger appetite for flexible creatives.

Jun 22, 2011 | Marketing/PR News

Website owners face tougher cookie rules

New laws put the onus on website owners to act or face the prospect of a £500,000 fine.

May 22, 2011 | Marketing/PR News