How to Use the Internet to Build Freelance Professionalism
The internet has become integral to the way business is conducted, and freelance business is no different. In order to stay competitive, freelancers must use the internet to advertise, reach out to clients, and even to keep their own working environment running smoothly.
While offline marketing strategies are helpful in this line of work, successful freelancers straddle both the online world and the ‘real’ one beyond it. Read on to find out three ways to build your professionalism via the World Wide Web.
Develop an Internet Presence with a Website
The first step to allowing the internet to enhance your business is establishing a home base there: your own website. On it, you’ll be able to include information like a description of the services you provide, examples of your previous work, and details about how clients can contact you. However, although most freelancers are aware that a website is necessary, many are unsure how to build a strong one. This helpful article provides advice on website creation. Its suggestions include optimising the design of your site and using a professional domain, unlike WordPress.
It’s often daunting to cultivate website professionalism without outside help, but there are a large number of companies that offer support at a low cost. 1&1, for example, provides far-reaching help that goes beyond website-building to include establishing a web domain, creating a professional e-mail account, and coaching for your website’s Search Engine Optimisation (SEO), among other features. The stronger your website is, the more your clients will trust and respect your freelance business.
Stay Connected via Social Media
Almost as important as marking your territory online is reaching out to current and potential clients through social media. While there are many forms of social media out there to be conquered, and using them successfully requires knowing how best to utilise them, it might comfort you to know that you don’t need to master all of them! Instead, pick the ones that suit you. If you’re a freelance video editor for example, creating a portfolio through YouTube could help you reach clients in your niche.
Alternatively, freelance writers should consider guest-writing for well-known blogs about their work to spread the word. And if you’re a fan of short info-bursts and fast-paced networking, Twitter could be the social media platform for you. Just remember that the key is being accessible to clients in as many different ways as possible -- which specific internet resources you use for this is ultimately up to you.
Streamline Your Work with Apps
If the wealth of online connection opportunities seems overwhelming, rest assured that the internet can also help you be productive in your own workspace. Two of the most crucial parts of freelance work are remaining organised and focused. Though being your own boss brings with it the freedom to choose the work you take on, it also gives you the responsibility to motivate yourself and keep your projects in line. Fortunately, the internet provides apps to bolster your productivity. Wunderlist is a great example of an app that helps you create and organise lists for all of your responsibilities, complete with features like deadline reminders, and—for those who need to stay organised offline—you can even print your lists.
As for streamlining your work process once you begin working on your computer, apps like Freedom allow you to block the apps and websites you find yourself continually accessing in spite of yourself! By making a dynamic list of your responsibilities and keeping distractions in check, you’ll be able to complete quality work that—together with your website and social media presence—will heighten your professionalism and with it, your success.