Creative department renames, but keeps acronym

The government department responsible for the creative industries has had a rebrand, albeit one that does not alter its acronym -- DCMS.

In fact, rather than the Department for Culture, Media and Sport, DCMS will now be known as the department for Digital, Culture, Media and Sport.

The addition of ‘Digital’ reflects the fact that, at the department, as much as “half of its policy and delivery work” now covers the digital sectors, said Culture Secretary Karen Bradley.

In another nod to the importance of digital, the government yesterday announced a £400million spending injection to upgrade Britain’s fibre broadband network.

The move was widely criticised as being a recycled policy proposal, given that the £400m promise first surfaced before last year’s Autumn Statement, ahead of being included in the formal announcement by the chancellor.

The same spending commitment to update the UK’s digital infrastructure made it into the subsequent Budget in March, under a pledge to support alternative ISPs by using the cash to set up an investment fund.

But the Treasury’s re-announcement yesterday also raised eyebrows because of the claims made -- ministers said the move to unlock a £1billion of investment would make “buffering a thing of the past.”

An optimistic-sounding Andrew Jones, exchequer secretary to the Treasury added: “Gone will be the days where parents working from home see their emails grind to a halt”.

However, hinting at fresh action, the firms appointed to manage the fund invited parties interested in accessing it to contact M&G Investments, the fund managers, who can advise on how the investment process will work.


4th July 2017

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