Less than a third of small firms shun PR
The prospects of PR freelancers look bright if they’re seeking clients in the small business sector, a poll suggests.
In fact, 64% of such smaller enterprises said that effective public relations had “absolutely” given their business ‘great results’ in the past, found the Forum of Private Business, which ran the poll.
These six in ten or so traders seem the most likely of the respondents to invest in PR in the future – at odds with 27% who said they must “prioritise” their budget for non-PR activities.
The remaining 9% of small businesses sound open to persuasion, as when asked if they think PR can help them, they replied “Probably, but I wouldn’t know where to start.”
It is these respondents who might be just as much as a shoo-in for PR freelancers as the six in ten who have succeeded with PR in the past, as they require help and direction.
And fortunately, any pitch to potential clients who want a helping hand might not come as a total surprise, as not a single respondent said they had never thought before if PR could help.