Gaming firms reminded on consumer protection
Digital publishers, platform holders and games developers are being urged not to flout consumer protection laws and industry principles for app-based games introduced last year.
TIGA, the network for the games industry, said such parties should check that any online or app-based game they create is compliant under the principles, available from the OFT.
The network issued the reminder after Bin Weevils and Moshi Monsters, two separate games produced respectively by 55 Pixels and Mind Candy, had breached the codes of the UK’s advertising watchdog.
In particular, the companies behind the online games broke the codes of the Advertising Standards Authority by presenting children with “direct exhortations” to buy membership subscriptions.
Both titles received one complaint each and were ruled on this week. They have each taken corrective action since the ruling and are now abiding by the OFT principles.
"All game businesses [are recommended] to ensure that they are compliant with the Principles for Online and App-Based Games," said TIGA. "[We have]
developed guides to enable games
companies to comply with the industry wide principles.”