Ban on freelancer’s ‘misleading’ photo advert

A freelance photographer has fallen foul of the advertising regulator over his claim that he belonged to an industry-recognised society when, in fact, his membership had expired.

In a ruling published yesterday, the Advertising Standards Authority said Squodge Photography misleadingly stated: “I am a member of the Society of Wedding and Portrait Photographers.”

The Society challenged the claim from the London-based photographer, who made the statement on his business website, because the only membership he held with them lapsed in early 2010.

According to the ruling, Squodge declined to respond to the ASA’s enquiries but has been told to remove the claim of holding a membership with the SWPP.

The advert must not appear again in its current form – at least until Squodge renews his membership with the society – and the photographer should in future “respond promptly” to any enquiries from the regulator.

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