Prince Charles backs creative and digital firms

Prince Charles has spoken up about the power of self-employment, ahead of one of his business bodies preparing to give a boost to enterprises in the creative and digital sector.

Speaking to the Sunday Telegraph, the Prince of Wales said combating “unemployment and alienation” among young people by encouraging them to become self-employed was a chief motivator to him and his charities.

One of those not-for-profit ventures, Business in the Community, will this week give 60 creative and digital start-ups an opportunity to rub shoulders with senior marketing professionals who specialise at making established brands more profitable.

The one-day event, to be held in London, will reveal how marketers for the likes of banking giant Santander and cinema group UCI go about making purchasing and other commercial decisions.

Interactive sessions and ‘innovation briefs’ will also let the small firms wrestle with some real-life business situations, with a view to revealing what it takes for them to become a supplier to a large business.

The event coincides with the release of new figures revealing that the Prince’s charities have created a reported 125,000 self-employed entrepreneurs, and given business support to 395,000 people.


8th September 2013

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