Creative England gets a shot in the arm

The government yesterday announced that creative businesses across England will benefit from its decision to pour more money into Creative England via the state’s Regional Growth Fund.

While the precise sum of the funding boost was not disclosed, the body will be hoping the injection matches the £4.5m it was allocated to help digital content companies and SMEs in 2011.

That initial package resulted in business loans and advice, support for creative tech start-ups – such as helping them reach new markets and commercial potential, and support for video games makers.

The latest injection will allow Creative England to roll out such a programme more widely across England and, in the government’s words, “give further support to this growth industry.”

Creative Industries Minister Ed Vaizey reflected: "This new funding from the Government’s Regional Growth Fund, together with the support offered to industry through the new tax reliefs, is an acknowledgement of the important role the creative industries have as a key player in our efforts to win the global race."

Of the latest injection, deputy prime minister Nick Clegg said: “It will support this growing sector to invest in projects across the country that have plans for the future and want to recruit local talent.”

The stimulus was welcomed by Caroline Norbury, the chief executive of Creative England, who said that, while the creative industries were a key driver of economic growth for the UK, creative firms still needed support and infrastructure to “reach their full potential.”

She added: “This funding will allow us to keep investing in creative businesses – helping to redress economic imbalance and bringing innovation and new energy to cities across England.”

 

11th July 2013

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