Murdoch rebrands News International as News UK
Rupert Murdoch’s News International, parent company of the Times, Sunday Times and the Sun, has changed its name to News UK as part of its on-going “commitment” to the United Kingdom.
This rebrand is the latest development in the general overhaul of the company, following the phone-hacking scandal.
They have also recently announced editorial changes at the Sun and The Times, as well as being in the process of splitting the company into two separate arms; News Corp, the publishing arm, and 21st Century Fox, the entertainment business.
“This is an exciting time and I feel privileged to be leading News UK as it begins a bright new chapter” Mike Darcey, CEO of News UK, said.
“This is the platform from which we will continue to entertain and inform our readers,” he continued, but also “using our voice to bring about positive change and hold powerful and vested interests to account”.News UK says the rebrand follows the “fundamental changes of governance and personnel that have taken place to address the problems of the recent past”. Although they skirted around directly admitting that the phone hacking scandal is the reason for their rebrand, they once again reiterated that the company has apologised to its victims, offered compensation, co-operated with authorities and closed News of the World.
26th June 2013