scoops 2013 design award

The government’s ‘one-stop-shop’ website for services has triumphed over 100 competitors including London’s Shard Building and the 2012 Olympic Cauldron in a contest to find the world’s best design. was yesterday crowned the Design Museum’s Design of the Year 2013, having impressed industry luminaries for its “elegant”, “user-centred”, “well thought out” and yet “understated” design.

The site, launched to save £50m by bringing all government services under one virtual roof, was also praised for being “subtly British,” thanks to a revised version of a classic typeface designed by Margaret Calvert in the 1960s.

Despite stiff competition from seven category winners, the portal was a “clear winner” and sets a “benchmark for which all international government websites can be judge on,” one of the judging panellists said.

Museum director Deyan Sudjic added that can even be called “the Paul Smith of websites” - a reference to the stylish fashion designer, bound to please the website’s designers Government Digital Service.

Aside from digital, the category winners included the renovation and re-imagining of a faded 1960s tower block in Paris; a landmark documentary on fashion icon Diana Vreeland, a re-invention of the traditional wheel, and a chair constructed using cutting-edge computer technology.


17th April 2013

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