More firms turn to marketing and media temps

Demand for marketing and media staff is currently outstripping the pool of available candidates, in what appears to represent a shoo-in for the sectors’ talented freelancers.

Reflecting on fresh figures from its media and marketing members, the Association of Professional Staffing Companies said the data indicated a “massive talent shortage.”

Evidencing its claim, APSCo showed that permanent placement in the sectors have fallen by almost 20% in the last three months, even though the stock of full-time openings is on the up.

Although the increase in such permanent media and marketing jobs is only small, it coinciding with nearly a fifth fewer placements points to a “scarcity” of suitable candidates.

APSCo added: “This [gap between demand and supply] is partly being plugged by the professional temporary market… [so actually] the war for talent is very much alive and well.”

In fact, the number of professional temporary and freelance workers placed in media and marketing jobs is up by 8 per cent, in line with a 4 per cent uptick in their number of roles.

Alongside hiring trends seen at the start of the year, a “new era… where temporary workers will no longer be seen as ‘atypical’” appears to have dawned, said APSCo’s Ann Swain.

Also referring to media and marketing, Staffing Industry Analysts, which compiled the data, made clear that temps being seen as the ‘new way of working’ wasn’t the sectors’ only distinguishing factor.

“It’s notable that marketing and media jobs have continued to grow while other professional sectors decline”, the firm said.

As to the source of the sectors' buoyancy, the firm's executive director John Nurthen explained: “There is a skills mismatch which has been exacerbated due to the increasing importance of new delivery channels and the need for marketing professionals to command new skills to supplement traditional marketing disciplines.

“As companies are seeking to ramp up their profiles and capabilities in new online channels there is no short term fix to this talent crisis.”


10th April 2013

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