Apple set to hire 'uniquely creative' writer

Wordsmiths are thought to be jostling to be hired by Apple following the iPhone maker’s advertisement for a ‘writer/editor’ to humanise how its virtual assistant speaks to users.

In a job posting last week, the technology darling said it wanted to recruit a “uniquely creative individual” to help “evolve and enrich” Siri, the iPhone’s virtual personal assistant.

Expected to have to come up with witty dialogue for “her” to relay, the successful candidate will work on Siri to ensure she responds in an “engaging, funny and practical” style.

Seeming aware that what is witty, humorous and relevant will vary with country and culture, Apple said candidates with “multiple language” ability and “cross-cultural knowledge” will have the edge. Translation experience was specified as “a plus.”

Observers say that story-telling ability would be more helpful than “experience of software engineering teams” – specified in the ad, which has been taken down from Apple’s website, indicating that the vacancy is on the way to being filled.


20th January 2013

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