Freelance creatives will be there, will you? July 2012
1. Freelancer’s Contract Review Workshop
Freelance trade body PCG is organising an evening workshop for freelancers to ensure their contracts are ‘IR35-friendly.’ With expertise on-hand from a tax advisor who specialises in the affairs of freelancers, contractors and consultants, attendees will be able to test their knowledge of the 'dos and donts' of contracts for the purpose of navigating around the rule.
So expect discussions about real-world contract clauses, tips on how to reflect working practices on paper and the financial case for keeping IR35-compliant. Materials handed out will also let attendees review their own contracts under the legislation, with celebrations (or concerns) shareable at a wine, food and networking session, scheduled from 20.30 onwards.
2. How to get paid more often
A talk by the self-employed - for the self-employed, and other small business owners, on the critical issue of getting paid more often, apparently “by giving clients what they really want.” Organised by the small business network, the 2pm talk will be preceded and followed by shoulder-rubbing and business-card exchanging by the attendees, with food and drink available.
The organisers say: “In this energising and practical workshop, you’ll discover the most commonly overlooked step for most service businesses. This will help you to package and price what you do so that more clients say ‘yes’ to your offerings.”
3. Photography Pathways
July 5th – August 28th
At various National Trust locations over the summer, a series of countryside photo courses on how to master your camera will fuse with guided walks. Attendees will explore rich landscape with their cameras while developing their technical skills and self-expression. Practical tips and hands-on advice will be provided by Deirdre Huston, guidebook author, landscape photographer and qualified photography teacher.
4. Women in Business
Any female in business on their own account who is aged 18 or over is invited to vie for professional mentoring from award-winning entrepreneur Shaa Wasmund. Run by Natwest, the competition wants businesswoman to explain how Ms Wasmund’s expert help would take their business to the next level. Entrants need to be prepared to share projected turnover figures to be in with a chance of winning.
5. How to build a brand using social media
For an upcoming Scanners Night, a monthly event for creative people, John Purkiss, co-author of Brand You: Turn your unique talents into a winning formula, will reveal how to discover your brand and build your profile, both offline and online using social media.
“If you build a strong personal brand, people will ‘get’ who you are and what you are all about,” Mr Purkiss said. “Suddenly, everything will make sense, to you and to them. You will then be able to project a consistent message, both on- and offline. It will be much easier to attract the resources you need to make things happen.”
6. How to succeed at email marketing
Run by Women Unlimited, a supporter of women entrepreneurs, this one-day masterclass is dedicated to getting email working for you and your business. Seen as one of the most effective tools for ambitious business owners, email marketing; its techniques, its unique reach and how it boosts customer loyalty will be centre stage. There will be particular focus on email marketing for the smallest business owners looking to compete with their more established and often larger rivals.
7. Facebook Marketing Bootcamp
Regarded as the Holy Grail for marketers at the moment, Facebook, and how to leverage the social networking giant for your own commercial ends, will be explored and taught to attendees by experts in the field. The event will see marketers of all levels of experience roll-up their sleeves and get to grips with Facebook’s array of tools, with a focus on how they can be fine-tuned for individual marketing campaigns.
8. Writing better press releases
Freelancers who attend public relations body CIPR’s Press Release Writing course will leave knowing the classic formula for structuring a news story, including how to compose an eye-catching header, a strong intro, the detailed middle and the all-important ending. The body’s non-members must pay an inflated price to attend, but the intensive course claims to offer you the tools necessary to achieve the 'best possible chance of your PR being published.'
9. Food Photographer of the Year
Now until January 2013
A grand first place prize of £5,000 is on offer to amateur and professional photographers alike, for the most arresting snaps celebrating the “art of food photography.” In its second year, the competition will this year focus on wine, wine producers and all thinks related to wine. Entries must reach organisers by January 31st 2013, with a view to judges having their final say in March.
10. The UK Picture Editors' Guild Awards 2012
Now until July 26th
The Picture Editors' Guild Awards will once again recognise and
reward the talent and skill of Britain's press photographers. For the first
time, however, the competition is split between the main awards and a dedicated
'London 2012 Games Awards.' Submissions must reach organisers by the 26th
of this month and must have been snapped between July 17th 2011 and July 16th 2012.
4th July 2012