Freelance Round Up - This Month in Design - August

UV bottle design wins Dyson's UK challenge

Design and technology graduate Timothy Whitehead from Loughborough University has won the UK leg of the James Dyson Award with his portable water bottle that uses ultraviolet light to sterilise drinking water. Design engineers from 18 countries are competing in the competition. The winner receives £10,000 in prize money for themselves along with a further £10,000 going to their university. Tim came up the idea while travelling in Africa. People normally rely on chlorine and iodine tablets to create safe drinking water but these can take up to 30 minutes and leave an unpleasant taste. Water is filtered through a custom filter and is then sterilised using a wind-up ultra violet bulb. The whole process takes no longer than two minutes to create safe drinking water.

Virgin Atlantic's New Brand and Vintage Timetables

London’s Circus and Johnson Banks having been working with Virgin Atlantic to create a new brand identity for the popular airline. The new logo features a new rounder font and puts less emphasis on the (also redesigned) tail-fin emblem. Be sure to watch the time-lapse video at the bottom showing the livery being re-done on a 747. While on the subject of design in the airline industry, have a look at the following collection of beautiful vintage airline timetables. It always astounds me at the amount of effort and craft that went into creating such printed material. You'd be hard pushed to find examples where such painstaking effort has gone into producing something of a similar nature today.

New-look UK Passport Unveiled

The Passport Office have unveiled page designs from the new 10 year passport that will be issued in October. As well as improving security features and providing added protection against identity theft they have used this as an opportunity to redesign many of the pages to feature iconic images from across the nation such as the white cliffs of Dover, the Gower peninsula, Ben Nevis and the Giant's Causeway.

Self-Motivating Through Creative Blocks

All creative professionals at some time or other come across a block in their creativity. We're under continual pressure to come up with new and innovative ideas but sometimes no matter how hard we try it's just not that easy to do. Thankfully there are a few things you can do to get through your creative block as described in a recent post by Web Designer Depot. The first step is to analyze and understand why you're blocked and then have a go at a few simple techniques to overcome your blockage.

Another post covers a similar topic and provides top tips on boosting your freelancing creativity and efficiency. Should you find yourself continually coming across creative walls, it might be worth rethinking your processes and improving your overall efficiency. Easier said than done, but realising there is room for improvement is your first step towards achieving more and doing less.

Hastings Anti-Dog-Poo Campaign

A straight-talking campaign to get dog owners to clean up after their pets has just been launched by Hastings Council. The campaign was designed by local Hastings design agency, Wave, and so far consists of flyers, posters and stickers. Councillor Phil Scott defended the use of foul language in the recent campaign by saying. "Yes, these posters are hard-hitting and yes they make you look twice but we want the small minority of irresponsible dog owners to be very aware that we will not tolerate this behaviour." It's got everyone talking about the issue which can only be a good thing even though some local residents find the posters unnecessarily offensive. Find out more about the campaign at


I've decided to take part in the TattonTriathlon this year. Olive, my labrador, loves a good swim in Tatton Mere - so now is my chance to see what all the fuss is about! As well as being a great opportunityto raise a bit of money for Charity.

Below you'll find a link to my Just Giving page. Donating through JustGiving is simple, fast and totally secure. Your details are safe and they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer. So it’s the most efficient way to donate - I raise more, whilst saving time and cutting costs for the charity. So please dig deep and donate now.

Alex Peterson, Pixel Air, a web design studio in Cheshire.

Alex's Freelance Alliance profile.


8th September 2010

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