Marketers called to compete

Proud marketers confident about the ROI they can deliver to client companies are invited to submit themselves for the first ever National Marketing Excellence Awards.

The Chartered Institute of Marketing says it wants to hear from any serious marketer who believes their efforts should be spotlighted for their creativity, innovation and originality.

Unlike other national contests, awards will be given to the marketer who has made an unparalleled contribution to an industry or sector, rather than an individual project.

A panel of expert judges, comprising marketing veterans and editors, will be looking for marketers who’ve done the most for industries including Food & Drink; Education, Retail & IT.

Particular attention will be given to entrants who can demonstrate ROI, better use of the media, positive change in audience behaviour and expertise in branding or e-advertising.

At a gala dinner in September, marketers in twelve separate categories will scoop nationwide accolades, further to the top award of the evening – the chairman’s award.

Organisers are now inviting entries no later than the deadline of June 29, but they stressed that lightweight marketers need not apply.

“You are challenging those who know they are good and those who desire recognition.

“Good reason to take time to ensure the judges know why you should be the winner.”

The full list of eligible industries and sectors, and entry forms to apply, are available through the CIM’s website.

The institute issued a message to would-be entrants: “Winning one of these awards is a clear statement to your clients, your manager and your board that not only have you been successful, but that your work has been acknowledged and is deemed by the judges to be amongst the best in Britain.”

The group said that for all winners, the awards guarantee to bring “prestige, commendation and recognition – all tools to help marketers ‘blow their own trumpet’.”



 

9th March 2007

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