Freelance designers pitch for £5,000

The final call has been sounded to freelance designers to film a 30-second camera clip - or ‘video portrait’ - that showcases the power of their creative genius to prospective clients.

Freelancers across the UK design industry are encouraged to compete for a grand first place prize of £5,000, simply by using their smartphone cameras to inventively convey their talents.

The film needs to portray the designer, their ability, skills and creativity, as all the clips, not just the winner’s; will be formatted onto DVD and sent to leading creative agencies. It should be no more than 30 seconds in duration.

The runners-up won’t however have the advantage of the grand prize winner, who will be offered freelance design contracts at competitive rates.

The winner will collect their prize from ‘Designers are Wankers,’ the uniquely-named organisers of the competition, on September 20 at 100% Design, during the London Design Festival.

Despite strong support from the design industry, the competition is not elitist in whose video pitches it is willing to accept and reward, as its organisers told Freelance UK.

“‘Designers are Wankers,’ the book, gave birth to About Face Publishing. The book’s title is very unconventional, bold and not in tradition with general expectations,” a spokeswoman said yesterday.

“Following the book’s success…, we have launched the Video-Phone Portrait Prize 2006 competition. People from all creative fields and industries are welcome to enter.”

Organisers added that the objective of the video is “sell yourself - and not your soul - to a potential employer by illustrating how your services are of benefit to their organisation.”

As this is the inaugural Video-Portrait competition, they added the exact number of creative agencies which would receive the clips is not yet known, though they will focus on the media, design and photography sectors.

When the 30-second films are eventually sent to agencies, organisers pledged to ‘optimise’ the chance of all the freelance designers “getting seen, heard, noticed and spoken about.”

“Ultimately helping the creative secure job offers or commissions,” a spokeswoman told Freelance UK.

Would-be entrants were told not to be deterred by the name, Designers Are Wankers, because the title will become a URL that will showcase the entries from Sep 20.

In fact, the competition’s officials actually said it had won the affections of people, both in and out of the industry, who were fed up with normative monikers and slogans.

“The book’s title has proven anything but offensive for the majority of the industry’s community and general public,” an official said, responding to questions.

“FX magazine recently did a poll in which they asked the community if they were to change the name that the Design Council have given to their current campaign, Keep British Design Alive, to amongst other titles, Designers are Wankers – what would it be? Well, we got more than half of the votes.”

In a statement, organisers said every freelance in the creative sectors should participate.

It states: “Even with the remote possibility that you don’t win the cash prize, the long term benefit of introducing and promoting yourself to the industry will eventually be of greater enduring value.”

The full details, rules and downloads can be found at www.designersarewankers.com. The deadline for entries is August 31.



 

30th August 2006

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