The logo that cost taxpayers £164,000
The department commissioned freelance designers to the tune of £67,000 so they could come up with the new motif, according to details released under the Freedom of Information Act.
A further £97,000 was spent on the overall re-branding exercise, which has replaced the logo of badge that showed a police helmet with a red and yellow flower at its centre.
The design was initially conceived for the National Crime Squad, but it came to represent the agency in April when it was created by the amalgamation of the National Criminal Intelligence Service with NCS.
In its place, is an image depicting a panther, or any other sharp-toothed cat, leaping over a stylized globe with its claws poised.
David Davies, Tory MP for Monmouth, has reportedly slammed the cost of the new logo, saying it would have paid the annual salaries of six police constables.
Both the logo’s panther-like cat and the globe, said to represent fierce determination and a global perspective respectively, appear below a silver crown.
However officers in the new agency have broken with the tradition of previous law enforcement agencies in the UK by failing to swear their allegiance to the Queen, rather; their loyalties are to the government.
The FOI disclosures, requested by The Mail on Sunday, follow the agency’s declaration earlier this year that it did not have enough resources to hire sufficient financial investigators.
Their release into the public domain appears unique, given SOCA’s online claim that it is “exempt” from FOI requirements because of “sensitivities” surrounding its work.