Designers ready to review your logo

Creative freelancers are taking advantage of free service that lets them submit logos for review by an online panel of design gurus.

A new visitor section on allows you to upload a motif so it can be scrutinised by experts, some of whom have nearly 20 years' experience in logo design.

Feedback is then posted online, allowing the owner of the logo, and others, to read professional tips on how the effectiveness of the design might be improved.

The service is however in its early stages, meaning the design heavyweights will currenrtly only review two logos a week, until the reviewing panel has more members.

As a result, the site is calling out to those design experts with “significant experience” to submit their details to become a member of the review panel.

The interaction with other top designers, and the chance to assess logos on a weekly basis, will expand any designer’s horizons and widen their network of contacts.

To become a logo reviewer, designers must hold a degree, or an equivalent industry qualification, have at least five years in the industry and have won a design award.

Successful candidates, who will join the existing panel of six experts, the majority of whom are US-based, must also be wizards in e-tools such as Illustrator, Photoshop, 3D Design, Logos and HTML.

Being a panel member does however carry the responsibility of writing one blog entry or article every month, but in return, the desinger has a permanent URL on LogoDesign, linking back to their personal or business website.

Designers unsure if they will 'make the grade' can view the site’s very own 'what not do' guide for creating a logo. The top tips, reproduced below, also provide essential reading for freelancers or start-ups considering what they want from their company logo.

* Don’t design a logo that is too trendy. Your logo needs to have some longevity.
* Don’t design a logo that arouses unwanted associations. Does the logo look like a falic symbol, or some other unintended shape?
* Don’t resort to designing your logo yourself (unless, of course, you’re an experienced designer).
* Don’t forget about your customer.
* Don’t design the logo so it looks too much like your competitors.
* Don’t think that coluors and fonts won’t matter.
* Don’t try to communicate too much with your logo.
* Don’t use gradients and blends of colour.


10th May 2006

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