Budding photographers focus on £10,000

Software supremo Microsoft is calling young photographers to show off their artistic talent and photographic style for a chance to win a grand cash prize of $20,000.

The competition, said to be the most lucrative of its kind anywhere in the world, is open to aspiring professional photographers, who currently study at a degree-granting institution.

All applicants must be aged 18 or over to be able to submit a maximum of three photographs in three different categories; Nature and Landscape, People and Portraits and Fine Art.

Each entry will be assessed on the displayed skills of the photographer, and three leading industry figures will judge the image on its technical execution, originality, artistic appeal and relevance to the category.

Microsoft Corporation, a somewhat unlikely candidate to host a global competition for photographers, says the annual event is part of its commitment to drive forward the art of digital photography, by spotlighting four emerging talents.

As a result of its digital interests, entrants will not be able to submit their entries by post, but instead can upload them to a specially crafted MS website, supported with photo-editing tools.

The exciting Grand prize package will be bestowed on the photography student behind the best overall image, who will win $20,000 (£10,710) and a digital workflow package.

The lavish package, which includes a Dell computer, a Canon EOS 30D digital camera and membership to prestigious industry bodies, is also on offer to each of the category winners.

The trio will also receive $2,000 in cash, not to mention what the Redmond-based company hails as a 'unique opportunity to kick-start their career as an independent professional photographer.'

For contest rules and how to enter, please visit the Microsoft Future Pro Photography portal or Microsoft's main website.



 

10th May 2006

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