Marketing Guides

Marketing Introduction

Most business people are not experts at marketing. So they either employ someone to do it for them, or look for outside assistance from professionals. Hence the marketing industry is born. And with it, the marketing agency.. and more recently, the marketing freelancer.

Marketing: Routes into the industry

As a freelancer offering marketing services, do you need formal qualifications or experience? A freelance marketing expert tells you how to get your foot in the door.

Marketing tools

Tips and advice on the essential marketing tools to ensure you convey your services effectively to your potential clients.

Who needs marketing professionals?

The opportunities available to you, whether you have industry-specific knowledge or agency experience. Which companies should you target as those more likely to have available budget - and how to tackle those vague clients unsure of their needs.

Marketing: Rates and allowances

Knowing how much to charge is always one of the most difficult things to work out. This article contains tips and advice to make sure you are both competitive and profitable.

Marketing: How to find work

Identifying potential clients: raiding your Filofax, Networking, alliance partnerships and milking the entrepreneur spirit.

Marketing: Legal issues

Some of the key legal issues that you need to be aware of as a freelance marketer.

Marketing: Professional bodies and useful links

Links to professional bodies and associations for freelance marketers.

                             

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