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RANDALL, PAUL

Freelance Copywriter

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Ex-agency copywriter with 15 years’ experience, mainly B2B.

I write all the usual stuff: web copy, app copy, blogs, newsletters, case studies, whitepapers, awards entries etc.

Outside of marketing, I have nine years’ bid writing experience, working for global construction firms on big-money tenders - most recently a billion-pound HS2 contract.

Key Skill:Copywriter Experience:Senior

Other Skills:Copywriter (Senior), Business / Commercial (Senior), Lifestyle (Senior), Technology (Senior), Marketer (Senior), Brand Development (Senior), Public Relations (Senior), Editor / Proofreader (Senior), Business / Commercial (Senior), Technical (Senior), Online / SEO (Senior)

Tags: tone-of-voice-copywriter tone-of-voice-copywriting technology-copywriting copywriting business-copywriting london-copywriter b2b-copywriter b2c-copywriter b2b-copywriting b2c-copywriting technology-copywriter creative-copywriter creative-copywriting comme

PORTFOLIO

Agency newsletter
Snappy intro copy for B2B agency, Earnest .
Why customer experience is the new B2B battleground)
Blog for B2B marketing agency.
Click 'Visit website' below to read the blog.
[ visit website ]
We need to talk about trust (and how to rebuild it)
Blog for B2B marketing agency, Earnest.
Click 'View Website' below to read the blog
[ visit website ]
GDPR guidance
Not your typical folio fodder. But gives an idea of the tone of voice I used for B2B agency, Earnest.
Everything you wanted to know about marketing to small businesses (but were afraid to ask)
Booklet for B2B brands. Part of a campaign that won Best Thought Leadership for Earnest at The Drum Awards 2018.
[ visit website ]
Video script
Script for a teaser video for Vodafone's new software-defined network.
Click 'View Website' below to watch the video.
[ visit website ]
12 Ways to Deliver a Stellar CX
Quick tips for sharing on social, to support the blog:
"Why customer experience is the new B2B battleground"
CLICK 'VIEW WEBSITE' LINK BELOW TO READ.
[ visit website ]
The Trust Checklist
10 tips to help brands build stronger connections with B2B buyers.
A complementary piece for the blog:
"We need to talk about trust (and how to rebuild it) -- see corresponding portfolio entry
Privacy policy for Earnest
Not your usual portfolio fodder, granted.
But an example of how if you look hard enough, you can find something creative to say about the most mundane subjects.
Click 'View Website' below to read.
[ visit website ]