Marketing Activities

Get yourself on social media in 5 steps

As a freelancer, social media can help you reach new clients and it gives you a platform to display your work to them.

How to build your freelance profile using social media

Be human, play the long game but don't chase - if social media success as a freelancer is your aim.

Referral marketing

According to expert Vince Golder, referral marketing is a 'structured and systematic process that encourages, informs, promotes and awards your client and contact base to talk as much as possible about you, your company, your product and your service.'

Public relations

As well as raising awareness of your freelance services, PR can position you as credible, innovative, expert in your field.

Introduction to marketing for freelancers

Marketing is described as being "The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives."

Market research

The quality of the business decisions you take is dependent upon the quality of the information you have. Making sure that you know the market that you are trying to enter will help focus your mind on the variables that will affect the profitability of your venture.

Marketing objectives

Marketing embraces all forms of promoting that business, from PR to word of mouth. The objectives of various campaigns would be to achieve that level of profit may be to attract, or increase, a certain target audience - either by sector or geographically.

SWOT

SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.

Marketing strategy

Describes how a business meets the requirements of its market.

Direct mail

Direct marketing is any unsolicited approach to cold or warm prospects, or existing clients.

Email marketing

Email marketing can be a great way of alerting existing clients and propects of new services or offers but be careful not to become a spammer.

Internet marketing

The world wide web has opened up new marketing channels for freelancers.

Internet forums and viral marketing

Two opportunities for spreading the word about your services online.

Press adverts

The pros and cons of press ads.

Your brand

No matter how small your business is, you need to establish and position your brand. Your brand communicates what you do, how you do it and what sets you apart from competitors.

Marketing plan

Your marketing plan is the reference document in which you detail how your marketing strategy will be executed.

The art of networking

Successful networking can generate lucrative leads for your business and help you to build long-term relationships with your clients. Here are some traits of good networkers.

The basics of telephone canvassing

Successful telephone sales.

Effective telephone selling

If the thought of cold calling has you wanting to run back into the arms of an employer, we offer advice and tips to brush up your selling skills.

Marketing checklist for freelancers

Summary of key points.

Client retention

You could have the best skills and the lowest costs in the industry but if you forget the basics of customer care you'll constantly have to find new sales to keep yourself afloat.

Hints and Tips

Advertising needn't be expensive, but it does have to be thought through. Defining and narrowing your target audience will enable you to concentrate what budget you do have for that sector, maximising possible return.

Meetings / Networking

Networking is by far the best way to gain new business, it is so important that we have devoted a section to our marketing guide solely to networking but here is a quick overview to warm you up!

Marketing Activities

There are many ways of taking your product to the market place some of these will be more relevant than others depending on your market sector.

Do I need to comply the Data Protection Act?

If you obtain, store or use personal details from customers, suppliers or other contacts, it is a legal requirement that you comply with the eight main principles of the Data Protection Act to protect people's privacy.

Spam regulations

If you undertake email marketing campaigns you need to adhere to new rules which came into force in 2003: the Privacy and Electronic Communications Regulations.

What is a Patent?

Patent rights - how and when they are granted and their geographical reach.

                             

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