According to expert Vince Golder, referral marketing is a 'structured and systematic process that encourages, informs, promotes and awards your client and contact base to talk as much as possible about you, your company, your product and your service.'
As well as raising awareness of your freelance services, PR can position you as credible, innovative, expert in your field.
Marketing is described as being "The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives."
The quality of the business decisions you take is dependent upon the quality of the information you have. Making sure that you know the market that you are trying to enter will help focus your mind on the variables that will affect the profitability of your venture.
Marketing embraces all forms of promoting that business, from PR to word of mouth. The objectives of various campaigns would be to achieve that level of profit may be to attract, or increase, a certain target audience - either by sector or geographically.
SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.
Describes how a business meets the requirements of its market.
Direct marketing is any unsolicited approach to cold or warm prospects, or existing clients.
Email marketing can be a great way of alerting existing clients and propects of new services or offers but be careful not to become a spammer.
The world wide web has opened up new marketing channels for freelancers.
Two opportunities for spreading the word about your services online.
The pros and cons of press ads.
No matter how small your business is, you need to establish and position your brand. Your brand communicates what you do, how you do it and what sets you apart from competitors.
Your marketing plan is the reference document in which you detail how your marketing strategy will be executed.
Successful networking can generate lucrative leads for your business and help you to build long-term relationships with your clients. Here are some traits of good networkers.
Successful telephone sales.
If the thought of cold calling has you wanting to run back into the arms of an employer, we offer advice and tips to brush up your selling skills.
You could have the best skills and the lowest costs in the industry but if you forget the basics of customer care you'll constantly have to find new sales to keep yourself afloat.
Advertising needn't be expensive, but it does have to be thought through. Defining and narrowing your target audience will enable you to concentrate what budget you do have for that sector, maximising possible return.
Networking is by far the best way to gain new business, it is so important that we have devoted a section to our marketing guide solely to networking but here is a quick overview to warm you up!
There are many ways of taking your product to the market place some of these will be more relevant than others depending on your market sector.
If you obtain, store or use personal details from customers, suppliers or other contacts, it is a legal requirement that you comply with the eight main principles of the Data Protection Act to protect people's privacy.
If you undertake email marketing campaigns you need to adhere to new rules which came into force in 2003: the Privacy and Electronic Communications Regulations.
Patent rights - how and when they are granted and their geographical reach.