Five marketing must-dos for the self-employed to thrive in the 'new normal.'
Instagram is one of the biggest social media platforms in the world and it offers an abundance of opportunity for freelance businesses to get brand exposure and sales.
Using imagery in your marketing is key as we look at affordable methods to market your freelance business.
Everyone knows that content is king, but ensuring that it is fully optimised is what will draw in audiences.
Your personal brand revival project to stand out once the pandemic is over continues.
The self-employed have one resource their rivals, not even corporates, can touch. Leverage it while lockdown lasts.
Be human, play the long game but don't chase - if social media success as a freelancer is your aim.
As a freelancer, social media can help you reach new clients and it gives you a platform to display your work to them. Here is how to set up your social media profiles for your freelance business.
Referral marketing is a 'structured and systematic process that encourages, informs, promotes and awards your client and contact base to talk as much as possible about you, your company, your product and your service.'
As well as raising awareness of your freelance services, PR can position you as credible, innovative, expert in your field.
Marketing is described as being "The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives."
The quality of the business decisions you take is dependent upon the quality of the information you have. Making sure that you know the market that you are trying to enter will help focus your mind on the variables that will affect the profitability of your venture.
Marketing embraces all forms of promoting that business, from PR to word of mouth. The objectives of various campaigns would be to achieve that level of profit may be to attract, or increase, a certain target audience - either by sector or geographically.
SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.
Describes how a business meets the requirements of its market.
The world wide web has opened up new marketing channels for freelancers.
Two opportunities for spreading the word about your services online.
No matter how small your business is, you need to establish and position your brand. Your brand communicates what you do, how you do it and what sets you apart from competitors.
Successful networking can generate lucrative leads for your business and help you to build long-term relationships with your clients. Here are some traits of good networkers.
Telephone marketing will require certain skills. In this article, the etiquette to telephone marketing is highlighted.
If the thought of cold calling has you wanting to run back into the arms of an employer, we offer advice and tips to brush up your selling skills.
You could have the best skills and the lowest costs in the industry but if you forget the basics of customer care you'll constantly have to find new sales to keep yourself afloat.