Marketing Activities

What is content marketing, and how can freelancers use content marketing?

An expert’s guide on putting online content to work for your self-employed business.

How to make your freelance portfolio stand out

Being creative isn't the only way to make your portfolio stand out as a freelancer, so consider how else you can set yourself apart from the competition.

ChatGPT: how creative freelancers can make the app work for them

Far from being a threat, the tool of the moment can offer self-employed creatives a helping hand.

Freelancers, here’s your 2023 marketing plan for your self-employed biz

How Google, LinkedIn, Clutch, and not too much Zoom can take your sole trader business to new heights this year.

Does telephone-only opt-out from marketing emails breach the GDPR?

Offering website users many different ways to unsubscribe from your e-marketing sounds risky but is best-practice.

Freelancer’s Question: Does my freelancer email marketing breach the GDPR?

Legal aid for when emails you receive (and send) look impossible to unsubscribe from.

Marketing guide for freelancers

Sole traders, here’s a marketing strategy to boost your self-employed venture.

Self-employed? Here’s your three-step marketing plan

There’s three marketing pillars that prop up all successful freelance businesses. Are yours in place too?

Top five ways to market your freelance business

How the self-employed can promote their small business and achieve big results.

A creative freelancer's covid-19 reopening strategy

Five marketing must-dos for the self-employed to thrive in the 'new normal.'

Why you should get your freelance business on instagram

Instagram is one of the biggest social media platforms in the world and it offers an abundance of opportunity for freelance businesses to get brand exposure and sales. 

An affordable method to market your freelance business

Using imagery in your marketing is key as we look at affordable methods to market your freelance business.

Why content is crucial to a successful SEO campaign for freelancers

Everyone knows that content is king, but ensuring that it is fully optimised is what will draw in audiences.

Four-pillar content, the trick creative freelance businesses need to succeed

Your personal brand revival project to stand out once the pandemic is over continues.

Personal branding amid covid-19: how freelance creatives can stand out

The self-employed have one resource their rivals, not even corporates, can touch. Leverage it while lockdown lasts.

How to build your freelance profile using social media

Be human, play the long game but don't chase - if social media success as a freelancer is your aim.

Get yourself on social media in 5 steps

As a freelancer, social media can help you reach new clients and it gives you a platform to display your work to them. Here is how to set up your social media profiles for your freelance business. 

Referral marketing

Referral marketing is a 'structured and systematic process that encourages, informs, promotes and awards your client and contact base to talk as much as possible about you, your company, your product and your service.'

Public relations

As well as raising awareness of your freelance services, PR can position you as credible, innovative, expert in your field.

Introduction to marketing for freelancers

Marketing is described as being "The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives."

Market research

The quality of the business decisions you take is dependent upon the quality of the information you have. Making sure that you know the market that you are trying to enter will help focus your mind on the variables that will affect the profitability of your venture.

Marketing objectives

Marketing embraces all forms of promoting that business, from PR to word of mouth. The objectives of various campaigns would be to achieve that level of profit may be to attract, or increase, a certain target audience - either by sector or geographically.


SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.

Marketing strategy

Describes how a business meets the requirements of its market.

Internet marketing

The world wide web has opened up new marketing channels for freelancers.

Internet forums and viral marketing

Two opportunities for spreading the word about your services online.

Your brand

No matter how small your business is, you need to establish and position your brand. Your brand communicates what you do, how you do it and what sets you apart from competitors.

The art of networking

Successful networking can generate lucrative leads for your business and help you to build long-term relationships with your clients. Here are some traits of good networkers.

The basics of telephone marketing

Telephone marketing will require certain skills. In this article, the etiquette to telephone marketing is highlighted. 

Effective telephone selling

If the thought of cold calling has you wanting to run back into the arms of an employer, we offer advice and tips to brush up your selling skills.