Copywriting - Introduction

The copywriting freelance market has few boundaries. Every word in every brochure, advert, website and leaflet is written by somebody. Some of this will be written in-house or by marketing / PR firms, some by the freelance copywriter. By taking the time to read through our ‘Starting Out’ section you will see that there are many ways to set up as a freelancer. You may be working full or part-time and dream of a writing career where you can work where you want, when you want and, if successful, only with those clients who pay on time. It can happen but like all market sectors it will take time and hard work to get to this level and it takes a certain kind of personality to succeed where many others have failed.

Like all freelance jobs, you are selling yourself, your ability to complete the job on time and to budget by utilising your skills and knowledge of the market. As a copywriter, you can choose to specify in a particular market sector or product, or could conceivably write about anything that a client desires. The ability to research your topic and to understand your clients' target customers and therefore write your copy accordingly are skills that you will need to learn as a copywriter. Yes, copywriting takes imagination and flair, but if your ideas are so far removed from the customers' client base or corporate identity then you will be constantly chasing down new clients rather than working from a bank of happy customers who will always turn to you for their copywriting.

With today’s technology, copywriting has never been easier. From being able to research your topic extensively whilst sitting at home. Copywriting offers you great flexibility and the ability to do your job efficiently almost anywhere, as long as you have an internet connection.

Copywriting can be a rewarding and a profitable career to go into. With experience and satisfied customers, you are likely going to be asked for your work on a regular basis. Make sure that you invest time in getting exposure and building a profile initially.

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