Who needs freelance copywriters?
The market for copywriters is vast and is expanding all the time thanks mainly to the Internet where company information and marketing has to be up-to-date as soon as news breaks or a new product line is released. This rapidly developing market is an excellent area for copywriters to gain a number of clients as many small to medium-sized sites need regular content to keep up with new products, news or press releases and are not large enough to support, or warrant, a full-time copywriter in-house.
As well as the Internet there are numerous other places that require copywriting, all businesses will require some of the below at some point so creating a portfolio covering as many of the areas below as possible will stand you in good stead when bidding for new work.
The press, covering magazine and newspaper publications, is by far the largest source of work for copywriters in the UK. The main issue for the freelance copywriter is that the vast majority of this work is completed by trained journalists. A slightly different skill set exists for the copywriter in comparison to the journalist where journalism requires a different degree of research standards and a higher understanding of the legal issues involved in reporting copy.
While you may not be a qualified journalist there is nothing to stop you contacting magazine and newspaper editors if you have written an article that you feel would fit well in their publication.
The most coveted of copywriting sectors. To get a job in this industry will entail hard work, a vast creative flair and a little bit of luck. There is a lot of competition for this industry and lots of already established agencies who will take the majority of work from larger corporations. It may be that some of your clients who rely on your work will want ad work completing so it is good to familiarise yourself with the rules and skills that relate to advertising copy, check our recommended reading for suggested titles.
There are multiple sources of work when it comes to getting your content published online. Many websites and businesses now have blogs which they require copy for. If you are particularly interested in a subject or a website then contact them to offer your services. Every business has an online presence or needs to make it a priority, and this opens a vast amount of opportunities for freelance copywriters looking for work.
PR is used to promote products, services, and identities (whether corporate or individual) to the public, via any media available. PR activities vary from the writing of a press release about a client for the local paper to some of the more daring PR stunts. As indicated even the smallest clients have a need for PR activities and as a freelancer, local PR companies may have need of an extra copywriter from time to time if you prove that you can do the job.
Sales and sales promotions
Brochures, leaflets, flyers, media packs, client testimonials, case studies and more are used to support the sale during the lifecycle of many products and services. Work can range from writing the initial copy to taking an existing brochure and updating it for a new release or for use on the Internet. You may be surprised at how many local companies require these services.
More on freelancing as a copywriter.