Four ‘must-dos’ to stand out from the copywriting competition as a freelancer.
The copywriting freelance market has few boundaries. Every word in every brochure, advert, website and leaflet is written by somebody. Some of this will be written in-house or by marketing / PR firms, some by the freelance copywriter.
Copy is everywhere, from the business blog you may reading to a brochure of a product. There is a great need for copywriters, for multiple different areas such as PR to advertising.
With the variety of areas where freelance copywriters are required, there are a vast range of routes into this industry.
By setting up an identity for yourself with a portfolio or online presence then you can start approaching potential clients and attend relevant business functions.
The rates for copywriting work vary according to the type of copy being written and the individual supplying the copy.
Places to look for work!
Professional bodies and institutions.
Online and offline training and tutorials for copywriters.
Copywriting - Useful Links
Recommended reading for freelance copywriters.