The Ultimate Referral Marketing E-Book for Freelancers

Developed by Freelancers for Freelancers

Freelance Alliance has teamed up with Vince Golder of http://www.goldnetreferralmarketing.co.uk to offer his referral marketing e-book to members at half price. Adapted for freelancers, the book is available exclusively to Freelance Alliance members at just £12+VAT.

If you have an interest in greatly increasing your status, referral leads, customers, sales, profits and long-term business at nil/low cost, then Vince's "Power of Referral Marketing" Book is definitely the best source of information on how you can best achieve this.

Referral marketing is a structured and systematic process that encourages, informs, promotes and awards your client and contact base to talk as much as possible about you, your company, your product and your service.

As a freelance himself, Vince fully understands the time and financial constraints freelancers face when promoting their business in order to keep the work and money coming in.

In his e-book, Vince shares his 20 years' experience to show you how to capitalise on your existing network of colleagues, clients and industry contacts to generate new business contacts that comes to you; not only will those contacts come to you without excessive marketing costs, your services will have been personally vouched for meaning you don't have to do the 'hard sell' and they're much more likely to give you their business. By building those relationships further Vince shows you how operate a two-way 'give and take' system where you reward your client for referrals that continue to build upon themselves.

The book goes several steps further in laying the groundwork for effectively marketing your freelance business however; it explains why and how to keep records of all your business contacts, why you need a marketing plan, as well as encouraging you to take a step back from you business to see if its perception could be improved. There are tips and templates to get your business on to a better footing if there's room for improvement. In fact 'The Power of Referral Marketing for Freelancers' has everything you need if you're looking to start the process of marketing your company, either in addition to traditional marketing or instead of.

Testimonials:

"This book is an absolute mine of valuable information. Vince covers everything from the 'why' to the 'how' and beyond. If you take the time to read this and to refer to the areas which are relevant to your business, then it will be a really useful resource. Not only just for understanding the benefit of referral marketing itself, but also some of the wider marketing issues which come into play, such as events, Customer Relationship Management and so on. The physical 'tools' he includes are also very useful, things like letter templates, satisfaction survey forms and so on. Definitely worth a read!"

Gill Taylor
www.freelancecopywriting.biz

"One of the hardest things about being a freelancer is trying to get your foot in the door of new clients. Focusing on a proven referral system this book explains the ins-and-outs of creating your own system to help you increase your client base through the people you already know.

The benefits of this programme are two-fold. Firstly, the need to chase business with expensive mailshots, well crafted letters and time consuming phone calls can be completely eliminated by granting you direct access to the decision maker. Secondly, your appreciation and ability to refer contacts in return helps to strengthen your bond with your existing clients.

One of the areas in the book focuses on Joint Venture Marketing, I personally have had experience of this by teaming up with a small design studio to allow me to gain access to clients and projects which I felt were beyond the services I offer. With their help and support I have increased my workload considerably. This book has also opened my mind to further possibilities of ways we can work together to extend our network of contacts whilst making the most from the limited resources we have available for marketing.

There are many useful snippets of information throughout the book that have been designed to get you thinking about your business goals and aspirations. I have come away with numerous ideas which are simple in their execution and have already had a beneficial result for me and my business."

Dan Robertson Graphic Design, www.dr-gd.co.uk

"The book offers a different way of thinking about gaining clients; adopting a referral mindset means that you approach promoting yourself from a different angle - the books gives plenty of examples but the real value is lifting the ideas relevant to you and using this way of thinking to adapt your marketing for your business' own needs and goals."

Freelance UK

Vince's referral model and e-book has been also acclaimed by some of the world's most successful business leaders and marketing gurus including Ivan Misner, the Founder of BNI the world's largest business networking organisation and Brian Smith the inventor of the Air-miles concept.

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