Freelance PR

For an industry that's all about looking after reputations, PR has had a hard job losing its own association with Ab Ab style luvvies. But now that it's a £1 billion business and its industry body has just received chartered status, things might just be starting to get serious.

To take a PR qualification or not take a PR qualification?

Not all opportunities are advertised so here's how to brush up on your 'inside knowledge' to ensure a healthy stream of new prospects.

Considerations when working out what you should charge:
negotiation, how to avoid overservicing a client, areas where you might underestimate, and 'salary survey' charge out rate examples.

It might be an old cliché, but the three best ways of finding freelance PR work are network, network and network.

As for all freelancers, to protect your business you need to be aware of certain legal issues.

Links to professional bodies and useful sites for PR freelancers.

Further reading, both on and offline, to help you hone your PR skills.