Marketing / PR News

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Marketing/PR news Armed police shut down film’s PR stunt
A scene to celebrate an underworld film is swooped by real-life undercover cops.
Feb 25, 2010

Marketing/PR news Creatives confess to image misuse
In charge of image-buying doesn’t mean creatives are in command of the facts.
Feb 9, 2010

Marketing/PR news Ad agencies cutback on freelancers
More than a quarter of ad land’s freelance workforce has disappeared.
Jan 26, 2010

Marketing/PR news Lady Gaga to get creative for Polaroid
Imaging giant hires the Paparazzi singer as its creative director.
Jan 14, 2010

Marketing/PR news Top Social Media Marketing Tips for Freelancers
How social media marketing can pay dividends to freelancers.
Nov 9, 2009

Marketing/PR news Horror film's credits include Web 3.0
Scary movie made for thousands returns millions on the back of social media.
Oct 30, 2009

Marketing/PR news New York Times to cut 100 newsroom jobs
Advertising drop forces US paper to make more editorial cutbacks.
Oct 21, 2009

Marketing/PR news Web retires TV as UK's biggest ad medium
More cash invested in paid, display and search adverts than 30-second TV spots.
Oct 1, 2009

Marketing/PR news Placing products to be allowed on TV
US-style product placement coming to a screen near you.
Sep 14, 2009

Marketing/PR news More firms plan to ditch marketing agencies
Uncertain outlook for advertising spend is unsettling agencies' clients.
Sep 11, 2009

Marketing/PR news Ad agency succumbs to downturn with job cuts
BBH makes 40 staff feel the pinch of client belt-tightening.
Aug 26, 2009

Marketing/PR news Watchdog eyes behavioural advertising
UK officials ready to hear your views about adverts getting personal.
Aug 25, 2009

Marketing/PR news Skype’s TV advert 'misleading'
Web firm lacked the real bit in its ad for real-time video calling.


Aug 20, 2009

Marketing/PR news Downturn claims 352 advertisers
Small, independents bear the brunt of a 50% rise in insolvencies in the ad sector.
Aug 11, 2009

Marketing/PR news 'Virgin' not exclusive to Branson
Tycoon loses sole use of the V-word in branding.
Aug 5, 2009

Marketing/PR news Government ad bill soars to £540million
'The need to communicate with the public is greater than ever.'
Jul 23, 2009

Marketing/PR news Sugar joins the ad rule-breakers
Tycoon's ad avoids the same fate as the car dealer's and the ice-cream maker's.
Jul 10, 2009

Marketing/PR news 'Mild recovery' seen in global ad market
Almost all of its rivals will recover before the UK does – ad forecast.
Jul 8, 2009

Marketing/PR news Gazprom's marketers blurt out 'Nigaz'
Russian energy giant offers a case study in how not to fuse names.
Jul 2, 2009

Marketing/PR news Skint student's bright advertising idea
Enterprising student launches inventive website to fund MBA.
Jun 5, 2009

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