Broadband users still aren’t getting what they pay for

Freelancers relying on speedy broadband for their business are likely to feel only slight less out of pocket than they did seven years ago, a new study suggests.

Back in 2007, an exercise involving 300 consumers who each signed up for an 8Mbps package revealed that the average actual speed was only 2.7Mbps.

Yesterday, a new study published by the European Commission found that the average broadband user in the UK now gets less than half the speed they pay for.

Although the finding represents a slight improvement on the 2007 figures, it means that broadband customers in France are the only EU users to be worse off than Britons in terms of not getting the speed they’ve signed up to.

“Customers [in the UK & France] use copper phone lines, meaning they can only receive a fraction of the speed advertised by the package,” says the study, authored by broadband testing business SamKnows.

“Other countries will offer a wider array of packages and may adopt policies prohibiting providers from selling products customers cannot achieve full speed on.”

According to the study, broadband providers in Slovakia, Poland and Scandinavia are twice as reliable as those in the UK when it comes to delivering the service they advertise.

More positively for UK providers, they emerged as offering some of the best prices in Europe, and came in better than average in a test of advertised versus actual speeds of cable technology.


Mar 27, 2014
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