Businesses that specialise in marketing have been seen riding highest on the wave of the UK’s economic recovery in a survey of 161 assorted companies published yesterday.
Alongside accountancy and legal firms, marketing companies saw their biggest increase in business volumes since 2007 in the latest quarter, according to the CBI, which ran the survey.
Optimism in the trio’s sector – the business and professional services market – is now at a 15-year high and their growth plans are the most ambitious since 2006, the quarterly reading shows.
Reflecting the upturn, the profitability of accountants, lawyers and marketers came in at its strongest growth since February 2008, in contrast to consumer service businesses, whose profitability declined.
The boon for marketers in the second quarter coincides with industry body the IMA finding that the April to June period saw the largest uptick in firms’ marketing budgets in six years.