The first apprenticeship developed specifically for the advertising community has been unveiled, providing a potential boost for would-be practitioners and the industry's agencies alike.
Offering training at a level equivalent to the first year of university, the Higher Level Apprenticeship in Advertising and Marketing Communications is hailed as offering an alternative route into what is traditionally a graduate industry.
It should also let agencies and other hirers of marketing and advertising staff tap into a "more diverse" candidate pool, while obtaining the skills needed to driving growth in the industry, according to its developers Creative Skillset.
To accompany the ad apprenticeship, which will bestow multi-platform and technical nous, the sector skills council also unveiled a HLA in Creative Digital Media which, similarly, has been "developed by industry for industry."
Developed for creative types eying high-level roles at digital media firms, especially those involved with the design and development of interactive media products, the CDM apprenticeship will cover the management of online communities, user experience and creative industry business techniques.
Creative Skillset is not alone in trying to meet the future needs of the creative industry. Earlier this week, and seemingly aware of the many budding authors, playwrights and poets, exam board AQA said it would offer an A-level in Creative Writing, which it said is the first of its kind in the UK.