Building up an extensive network of clients and prospects is really useful for creative freelancers, particularly in today’s very competitive jobs market.
Linkedin can be an important tool for freelancers – so that recruiters can find matches for relevant vacancies and to showcase your skill-set to prospective clients and agencies. Linkedin can position a freelance as a specialist in their field through recommendations, skills, groups and the like.
So to help you secure your next contract, you need to make sure that your LinkedIn profile is complete and up-to-date. Many recruiters will actively search your Linkedin profile and help formulate decisions on your relevance.
Here are some top tips to help your LinkedIn profile stand out from the crowd and harness the power of the professional network, so you can showcase your freelancing capabilities.
- LinkedIn works by keyword
searches so always ensure that your headline, summary and tags are
literally littered with keywords that are relevant to your line of work.
- Emphasise results – use the
profile to boast about what you have achieved on previous assignments.
- Get recommendations to back
these up! Having other people confirming that you can deliver what you say
you can really strengthens your profile.
- Use LinkedIn to expand your
contacts network by using mutual connections to achieve introductions to
- Join the network’s relevant
groups and participate in group discussions where you can showcase your
skills, achievements and knowledge.
- Get your contacts to verify
- Make sure that your profile is 100% complete with information in all of the following fields: current position, two past positions, education, summary, specialities, profile picture, at least three recommendations
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