Leaders of the UK creative sector will arrive in Los Angeles next week for the first ever ‘LA Innovation Forum’ – a collaborative group designed to forge closer creative working ties between Britain and the US.
The forum, backed by the coalition government, will bring together the A-list stars of the film, entertainment, music, media and tech industries from both sides of the Atlantic to encourage closer working.
The two-day summit will be hosted by Lucian Grainge; chairman and CEO of Universal Music Group, Ari Emanuel, co-CEO of William Morris Endeavor, and artist, songwriter, producer and entrepreneur, will.i.am.
If successful, the forum should act as a beacon to entice Hollywood to the UK’s shores, amid a growing consensus that ‘acting globally’ is paramount – from small digital start-ups to creative industry venture capitalists alike.
“This is an exciting mission for Britain,” reflected Trade and Investment Minister Lord Green.
“Working in collaboration with Founders Forum and Universal Music Group means that we have some of the leading lights in the creative industries going [to] LA to showcase the best of what the UK has to offer. We hope the forum will lead to better working between established industry leaders and start-up entrepreneurs.”
to the latest figures, the UK’s creative industries are worth over £36 billion
a year and generate about £70,000 every minute for the UK economy. Creative
industry exports account for 10.6% of all UK exports.