Economic uncertainty in the 12 months of last year gave recruitment agency job candidates who are temporary or freelance the edge over their full-time counterparts – nowhere more so than in Media and Marketing.
Issuing the verdict, based on its members’ hiring records for 2012, the Association of Professional Staffing Companies said the favouring of freelance staff, particularly by media and marketing employers, looked set to continue in the coming months.
“Permanent hires can be a big financial commitment,” APSCO chief executive Ann Swain explained. “[And] rather than making permanent hires, many businesses may want to wait and see what 2013 will bring.”
Reflecting on its member companies’ experience of the last 12 months, the association said the number of freelance marketing and media placements rose 8 per cent when compared to the previous year.
However in line with industry surveys taken in 2012, the sector suffered a “big fall” in its intake of permanent personnel over the course of the year, with full-time media and marketing placements down by 15 per cent.