Half the line-up of a new event to help creative types turn their ideas into a commercial reality is being devoted to Digital, underlining the importance of the nascent medium.
According to its online itinerary, two of the four days of MADE, a festival for entrepreneurs, will be reserved for a digital 'boot camp' under the command of Doug Richard.
The Californian software entrepreneur, one of the BBC's initial 'Dragons', will descend on Sheffield Hallam University this Friday with a 16-point plan for business success online.
Whether it's a local shop or a small growing company, MADE says that "every business" in Richard's camp will learn how to change their operation "forever" within just 48 hours.
Presumably also for the better, the said-change is aimed at ensuring growth-hungry firms can achieve their goals, as well as emerging with lower costs and increased profits.
The MADE blurb adds: "Stake your identity across the web, build your brand, attract new customers, leverage social media, learn the tricks of SEO, master the art of Google".
Ignoring the leading search engine is something that small business owners do at their peril, as the mere keyword query is how most of people's experiences on the web begin.
As a result, Richard is likely to say, business owners must ensure "they are visible on every platform when the [Google] results pop up," the Sunday Telegraph reported him as saying.
"Every business's online presence needs to be part of
the answer pertaining to their sector," he added, not excluding tools like
Facebook and Twitter. "In order to do that, a business cannot be
invisible."
Sep 7, 2010
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