When making a pitch as a freelancer, it's normally wise not to suggest that the person receiving it, that is the person deciding your fate, is big headed and 'into themselves.'
Yet two independent programme makers, who want their sci-fi comedy drama to be screened on national TV, are relying on their prospective client Googling himself.
So, should Julian Bellamy, head of programming at Channel 4, run a Google search of his own name, a paid for advert bought by the duo will top the search results.
"Julian Bellamy? C4?"says the ad, bought by the bosses of programming firm Complexity Ltd. "While you're Googling yourself mind if we pitch you a show?"
Clicking on the ad will direct Bellamy, and anyone else, to a proposal for the programme, including a link to a pilot episode, and the duo's request to meet him.
Leveraging the visibility of Google ads to win work began last year, when a jobseeker in the US linked his name to potential employers with a search ad carrying his CV.
Jun 25, 2010
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