It’s a teacup not a camera that Lady Gaga has become attached to, but it hasn’t stopped imaging giant Polaroid from hiring her as a creative director.
The Paparazzi singer was at the Consumer Electronics Show in Las Vegas yesterday to confirm she will take on the title for a new line of the group’s imaging kit.
Her role will take her behind the scenes of the 70-year-old company, which retired its analogue camera last year, where she will design and invent speciality projects.
According to Polaroid’s product pipeline, those projects will aim to deliver an easy-to-use or access digital experience, designed for instant fun and gratification.
Twitter, the current king of all these qualities, was last night uploaded with a picture of the singer showing a Polaroid business card that read ‘Lady Gaga – Creative Director.’
She said: “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation--blending the iconic history of Polaroid and instant film with the digital era. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it--finally, have a real job."
Despite, then, not really working, the 23-year-old has managed to win more than 30 awards since her debut album in 2008, and has been nominated for six Grammys, which will be announced later this month.
Editorial image courtesy of Domain Barnyard
Jan 14, 2010
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