Consistency is on the mind of Google, the UK’s most powerful brand, evidenced by a subtle freshening up of the search giant’s logo on some of its pages.
The company has unveiled a simple, blue, lowercase type to spell out product names at the top left of users’ screens, alongside its most recent 4-colour ‘Google’ logo.
“We hope this design freshens up our look as well as improves consistency and ease of use across our sites,” Jamie Divine, a senior visual designer at Google said on the company's blog.
“Since the logos appear in many different locations and sizes on our websites, our new designs are standardized to be the same size and color wherever they appear.”
The move should help users more easily recognise which Google site they are using or want to navigate to, and is aimed at streamlining user experience, Mr Divine said.
Already evident on niche sites like Google Labs, the blue font for products will be rolled out to the firm’s mainstream sites, like Google News, over the coming weeks.
Google said it was happy with the design extra, which applies to all global domains, and that it would help people using right-to-left languages like Arabic and Hebrew.
Earlier this year, Google made it to number one in the list for the second year running of the UK's top 500 brands, according to an annual survey by research firm Superbrands.
May 22, 2009
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