A new service launched this week could bring joy to stressed out PR professionals. Starting yesterday, public relations pros can pay to see a journalist have the stuffing knocked out of him! The therapy, designed to induce complementary emotions of schadenfreude and piety in PRs, will raise money for Help for Heroes, a registered charity that supports Britain’s injured servicemen and women.
On Thursday 29th, Incisive Media (formerly VNU) launched the inaugural CRN Fightnight, a night of white collar boxing. The first bout of the night featured a freelance journalist against Jason Philips, a heavyweight boxer from Toshiba.
Incisive Media has cleverly geared the contest to ensure a journalist’s hiding.
In a three-point plan to ensure a one sided thumping, the publisher has
• Chosen one of the fattest men in journalism to represent the hacks
• Given him only 18 days notice to prepare
• Lined him up against a formidable opponent
The end product should please any PR professional; a hack under attack.
Astonishingly, a new survey says only 54 per cent of all PR people would pay good money to see a journalist beaten up.
However, a further 46 per cent said they were pretty sure they would.
PRs wishing to sponsor a journalist kicking should visit: www.justgiving.com/nickbooth
May 30, 2008
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