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Drumming gorilla is UK's top advert

It’s three times longer than the normal 30-second spot, but Cadbury’s TV ad featuring a gorilla enthusiastically drumming along to a pop tune has become the UK’s favourite.

In fact, more than 185,000 people have logged onto a website that stores all TV ads just to watch The Cadbury Gorilla go bananas to Phil Collins’ In the Air tonight.

According to tellyads.com, this means the chocolate giant’s promo is the most popular ad requested on its site, beating off the Lynx girl who falls for her boyfriend’s Dad.

Since it aired in September, the choc ad has actually won a reported 10million viewings on sites like YouTube, which now has 600 threads and a host of spoofs devoted to it.

Most importantly for Cadbury, which recently paid out a £1million for its salmonella outbreak, the ad is being hailed as reviving the company’s sales and reputation.

In a trading update this week, Cadbury Schweppes said its revenue from confectionery was above the intended range of 4%-6%, amid a “modest margin improvement” for 2007.

The drumming gorilla is the brainchild of Juan Cabral of Fallon, the ad agency, which won a part of Cadbury’s £6.2m marketing campaign to reconnect with the public.

Mainstream press reports also reveal the drumming gorilla has inspired another revival: Phil Collins’ 1981 hit In the Air tonight has been re-released and reached No 13 in the charts.

Dec 14, 2007
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