Dog owners are taking advantage of marketers’ desire to inject cuddly and cute into their TV and magazine commercials, with reported fees of up to £100 an hour.
But mongrels can be just as successful as pedigrees, as long as they have a good temperament and have undergone a training course to prep them for modelling.
The owner of a miniature dachshund yesterday emerged as netting £200 for agreeing to feature her pooch in an advert for Barclays, after signing it up with a pet modelling agency.
Lisa Ronchetti, a PR manager from London, told The Independent she simply had to take photos of Milo, send him on a six-week training course and pay an initial fee of under £20 to be considered.
But apart from finding a reputable agency, dog owners must be realistic about the chance of getting their pet a gig, Beverley Cuddy, editor of Dogs Today, told the paper.
She said: “There are 6.9million dog owners in the country, and 6.8million of them think their dog should be on television.”
One agency, PetLondon Models, reportedly says it has iguanas and even a hedgehog on its books, but its growing range of purebred, crossbreeds and other dogs are the top earners.
Jul 23, 2007
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