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Tardy e-mailers 'are losing business'

Company owners who fail to ‘e-respond’ to customers in good time are effectively signing up new business orders for their competitors.

Waiting too long to receive an e-mail replying to their request would make around nine in ten customers take their business elsewhere.

And how long is ‘too long’? Most Britons currently have to send no less than three e-mails before they receive a proper reply, says a survey commissioned by Fasthosts.

Obtained by The Mail on Sunday, the findings of the survey show replies are often inadequate: almost 80% of respondents said the company’s response wasn’t up to scratch.

Automated e-mail replies annoyed customers the most, the survey found, along with out-of-date email details on business websites.

Jul 9, 2007
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